【丰韵FENGYUN是哪个国家的品牌？】

佛山市顺德区丰韵电器有限公司是一家专业研发、生产和销售“丰韵”装饰风扇灯、吊扇灯以及欧式灯的企业，公司一直秉着经营理念，赢得了广大客户及消费者的信任。丰韵电器风扇灯外观设计豪华，颜色精细，无噪音，安全性能高“丰韵”牌豪华吊扇灯乃系出于高品质灯饰五金加工超过二十年历史的佛山景扬灯饰有限公司。公司拥有现代化的标准厂房、专业的生产设备、前沿的风扇及灯具制造技术，科学的管理体系，公司产品以简约现代和欧美古典的设计理 念，生产符合各种消费者需求的产品。公司拥有专业从事高级艺术吊扇灯制造经验超过三十年以上的专业高技人员数十人。

发展历程

1992年景扬灯饰厂在佛山成立；

2007年4月1日丰韵电器正式成立；

2007年开始推广品牌，”丰韵风扇灯”产品面世先后获得一系列认证；

佛山市顺德区丰韵电器公司注册商标为“丰韵”（FENG YUN）牌，为了把装饰吊扇灯逐渐引入国内的千家万户，“丰韵”秉着环保、低碳、节能、高品质生活质量的理念注重产品质量。公司目前已有三大主流系列产品：豪华古典系列，简欧系列，现代系列。因其产品品质过硬、实用，款式典 雅、新颖而深受消费者的喜爱。

丰韵风扇灯的优点：简约、时尚、绿色、环保、节能、低碳、物美价廉、品质优良。

高性价比，成就了丰韵的自信。

从产品来说，丰韵电机自主生产，保修十年，其他原材料也精选于业内供应商；每年投入巨资，从技术层面创新，推出一款拥有多项专利的颠覆性产品；顺应市场发展趋势，迎合消费需求的转变，丰富产品线，推出了全品类风扇，满足风格、款式、功能的多元化。从服务来说，丰韵售前、售中、售后体系完善。能快捷的为客户提供全链条的“五心”级（放心、贴心、安心、顺心、省心）专业服务，免除消费者的后顾之忧；从营销方面来说，丰韵有专业的营销团队，从店面选址、氛围营造、导购培训、市场开拓等方面，都可以为经销商提供经营指导，提升经销商的单店盈利能力和经营管理水平。

企业始终以“倾力塑造风扇灯品牌”为目标，这不仅表现在口头上，更多表现在行动上——各种平台，斥巨资进行广告宣传；线上官方旗舰店，线下专卖店，款式和价格统一，树立标准化品牌形象；更重要的是维持本心，不被蝇头小利所诱惑。“抄近路”的事，利润再高，丰韵也不做；隐形渠道，销量再好，无法展示品牌形象也不做。技术层面的创新，费时费力费钱，分分钟被抄袭，被人说“傻”，吃力不讨好，但丰韵一定会做，因为这才是品牌该做的事，这才是品牌的魂。

无界销售

不论是品牌厂家，还是作为渠道商的经销商，当前，都必须要高度关注新零售的变革。如果脱离对新零售变革的把握，而来讨论产品的变革，讨论行业的变革，都会发生严重偏差。

如何在大数据时代，顺应时势，需求新突破点，实现线上+线下互联引流，把握“互联网+”的创业机遇，玩转新零售，建立优势，占领市场就成了厂商不得不面对的一大难题。

对此，刘东北表示，“新零售”的核心在于推动线上与线下的一体化进程，其关键在于使线上的互联网力量和线下的实体店终端形成真正意义上的合力，从而完成电商平台和实体零售店面在商业维度上的优化升级，促成价格消费时代向价值消费时代的转型。

丰韵2018年在深耕渠道，加快专卖建设的同时，也将首创风扇灯行业新零售模式，携手天猫，以消费者为核心，通过官网旗舰店，实现线上与线下的一体化融合，达到无界销售的目的。届时，消费者在天猫看中产品，便可根据页面信息前往附近门店进行实物体验，下单后也直接由当地专卖店配送安装。

新品上市，势不可挡

一直以来丰韵都坚持走自主研发的路线，创风扇灯行业先锋，走在风扇灯行业科技创新的前沿，发展速度在业界也有目共睹。2018年，丰韵将延续创新的核心竞争力，顺应市场发展趋势，迎合现代消费需求的转变，丰富产品线，推出了全系列新品。无论是轻奢风还是传统中式，现在都能有与之匹配的产品，不再受风格局限，满足消费者对时尚与健康的双重追求，是目前风扇灯领域产品齐，功能全的风扇灯品牌。

其中智能、传统、全隐形三大系列。智能系列，除了有调光调色调温功能，还能通过APP远程控制灯具在指定时间亮起与熄灭，起到预警与防盗作用；传统系列，则回归到风扇灯原始的形态，特近自然，以木叶扇为主，进行优化升级，使其更符合现代审美；全隐形系列，相比隐形系列，能将扇叶全部收回灯体，产品更美观、方便，同时该系列还获得了国家发明专利，又一次推动了风扇灯行业的发展。

用文化支撑品牌，让品牌之树常青

“一个没有信仰的民族难以自立自强，一个没有文化支撑的品牌难以持续。”对于丰韵这样一个专注打造长远品牌的企业而言，在发展与市场竞争中如何有效将企业文化融入品牌，传递丰韵品牌精神，增加消费者对丰韵品牌的认可度与忠诚度，是十分重要的。

从行业品牌到大众品牌的过渡，品牌之间的竞争不仅在产品、市场、渠道层面，更在精神层面，这便是企业文化的竞争。丰韵意在通过企业文化的人文力量，解放员工思想，树立感恩、学习、共享、进取、创新的观念；创造和谐的人际关系，充分发挥员工潜能，营造和谐友爱的工作环境；建立共同的价值观和目标，以爱与感恩为基础，把员工凝聚在企业周围，使员工具有使命感和责任感，自觉地把自己的智慧和力量汇聚到企业的整体目标上，把个人的行为统一于企业行为的共同方向上，从而凝结成推动企业发展的巨大动力。

英文翻译：Foshan Shunde Fengyun Electric Appliance Co., Ltd. is a professional R & D, production and sales of "Fengyun" decorative fan lights, ceiling fan lights and European lights. The company has always adhered to the business philosophy and won the trust of customers and consumers. Fengyun electric fan lamp has luxurious appearance design, fine color, no noise and high safety performance. Fengyun brand luxury ceiling fan lamp is Foshan Jingyang Lighting Co., Ltd. which has more than 20 years of high-quality lighting hardware processing history. The company has modern standard workshop, professional production equipment, cutting-edge fan and lamp manufacturing technology, scientific management system, the company's products with simple modern and European and American classical design concept, to produce products in line with various consumer needs. The company has dozens of professional high-tech personnel with more than 30 years of experience in manufacturing high-level art ceiling fan lamps. Development history: Jingyang lighting factory was established in Foshan in 1992; Fengyun electric appliance was officially established on April 1, 2007; the brand was promoted in 2007, and Fengyun fan lamp products have been successively certified; Fengyun electric appliance company of Shunde District, Foshan City registered trademark is Fengyun brand, in order to gradually introduce decorative ceiling fan lamps to thousands of households in China, "Fengyun" adheres to the ring The concept of quality assurance, low carbon, energy saving and high quality of life focuses on product quality. At present, the company has three major series of products: luxury classic series, simple European series and modern series. Because of its excellent quality, practical, elegant style, novel and deeply loved by consumers. Advantages of Fengyun fan lamp: simple, fashionable, green, environmental protection, energy saving, low carbon, good quality and low price. High cost-effective, the achievement of rich self-confidence. In terms of products, Fengyun motor is independently produced and guaranteed for ten years, and other raw materials are also selected from the industry suppliers. Every year, it invests a huge amount of money to innovate from the technical level and launch a subversive product with multiple patents. It complies with the market development trend, caters to the change of consumer demand, enriches the product line and launches a full range of fans to meet the diversification of style, style and function. In terms of service, Fengyun's pre-sale, in sale and after-sale system is perfect. It can quickly provide customers with the whole chain of "five heart" level professional services (reassurance, intimate, reassurance, comfort, worry free) to avoid the worries of consumers; in terms of marketing, Fengyun has a professional marketing team, which can provide business guidance for dealers in terms of store location, atmosphere building, shopping guide training, market development, etc., so as to improve the single store profitability of dealers Profit ability and management level. The enterprise has always been aiming at "building the brand of fan lights", which is not only expressed in words, but also in actions - all kinds of platforms, spending a lot of money on advertising; online official flagship stores, offline specialty stores, unified styles and prices, establishing standardized brand image; more importantly, maintaining the original intention, not being tempted by petty profits. No matter how high the profit is, Fengyun will not do it; no matter how good the sales volume is, the invisible channel will not show the brand image. Innovation at the technical level takes time, effort and money. It's copied every minute. It's said to be "stupid". It's hard to please, but Fengyun will do it, because that's what a brand should do, and that's the soul of a brand. At present, both brand manufacturers and distributors as channel providers must pay close attention to the reform of new retail. If we discuss the product change and the industry change without grasping the new retail change, serious deviation will occur. How to adapt to the current situation and demand new breakthroughs in the era of big data, and to achieve Internet plus offline interconnection drainage, to grasp the entrepreneurial opportunities of "Internet +", to play new retail outlets, to build advantages, and to occupy the market has become a major problem that manufacturers have to face. In response, Liu Dongbei said that the core of "new retail" is to promote the integration process of online and offline, the key is to make the online Internet power and offline physical store terminal form a real sense of joint force, so as to complete the optimization and upgrading of e-commerce platform and physical retail store in the commercial dimension, and promote the transformation from the era of price consumption to the era of value consumption. In 2018, Fengyun will not only deepen the channels and accelerate the monopoly construction, but also create a new retail mode of fan light industry. Together with tmall, with consumers as the core, through the flagship store on the official website, it will realize the integration of online and offline, and achieve the goal of boundless sales. At that time, consumers will be able to go to nearby stores for physical experience according to the page information when tmall is interested in the products, and the products will also be delivered and installed directly by the local specialty stores after the order is placed. Since the new product came into the market, Fengyun has always adhered to the route of independent research and development, created a pioneer in the fan lamp industry, and walked in the forefront of scientific and technological innovation in the fan lamp industry. The development speed is also obvious to all in the industry. In 2018, Fengyun will continue the core competitiveness of innovation, conform to the market development trend, cater to the transformation of modern consumer demand, enrich the product line, and launch a whole series of new products. No matter it's light luxury style or traditional Chinese style, there are matching products now, no longer limited by style, to meet consumers' dual pursuit of fashion and health. It's a fan light brand with complete products and functions in the field of fan light. Among them, three series are intelligent, traditional and all invisible. Intelligent series, in addition to the function of dimming, color matching and temperature adjusting, can also remotely control the lights on and off at a specified time through app, playing the role of early warning and anti-theft; traditional series, returning to the original form of fan lights, is very close to nature, mainly wood leaf fans, for optimization and upgrading, so that it is more in line with modern aesthetics; full invisible series, compared with invisible series, can fully retract the leaves Return lamp body, the product is more beautiful and convenient, at the same time, the series also obtained the national invention patent, and once again promoted the development of fan lamp industry. To support the brand with culture and make the brand tree evergreen "a nation without faith is hard to stand on its own, a brand without cultural support is hard to sustain." For Fengyun, which focuses on building a long-term brand, it is very important to integrate the corporate culture into the brand, transfer the spirit of Fengyun brand, and increase consumers' recognition and loyalty to Fengyun brand in the development and market competition. In the transition from industry brand to mass brand, the competition among brands is not only at the level of product, market and channel, but also at the level of spirit, which is the competition of corporate culture. Fengyun aims to emancipate employees' mind, establish the concept of gratitude, learning, sharing, enterprising and innovation through the humanistic force of corporate culture; create harmonious interpersonal relationship, give full play to employees' potential, and create a harmonious and friendly working environment; establish common values and goals, and gather employees around the enterprise based on love and gratitude, so that employees have a sense of mission and responsibility Sense of responsibility, consciously gather their wisdom and strength to the overall goal of the enterprise, unify individual behavior in the common direction of enterprise behavior, thus condensing into a huge driving force to promote enterprise development.

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