【KingDeer鹿王是哪个国家的品牌？】

内蒙古鹿王羊绒有限公司始创于1985年，它的前身是包头鹿苑羊绒衫厂。先后兼并了12家国有集体企业，合资组建了9家公司，吸收接纳了8700多名员工。早在1997年，鹿王公司领导团队就用超前的意识、战略的眼光，积极响应国家“走出去”发展号召，充分利用“发达国家对产自于不发达国家地区原产地的纺织品免征关税”等贸易优惠政策，在非洲马达加斯加建立了鹿王分公司。马达加斯加分公司生产的羊绒衫以其低成本的价格优势成功占领了美、英、法、意及北欧等主流高端市场。国家领导人曾先后对马岛工厂进行了视察指导并给予了很高的评价。认为鹿王在海外办厂做了很好的探索，已经走在了中央鼓励向海外投资前列，为其他公司及其他行业创建了模板。近期，公司积极落实习近平主席2013年访问非洲和在中非合作论坛达成的重要共识，与国开行等合作伙伴携手投资、扩建、升级了鹿王马达加斯加工厂。面对全球经济一体化的趋势，鹿王在马达加斯加国投资建厂是公司实施“走出去”发展战略的第一步，后来，鹿王又先后在蒙古、香港、澳门、柬埔寨等地建厂。目前，鹿王公司已经形成了中国包头（含染色、纺纱、电脑针织、制衣、机织等6大工场）、非洲马达加斯加针织工厂及东南亚柬埔寨针织工厂共三个生产基地，可年产250万件羊绒衫。特别是马达加斯加、柬埔寨两个海外工场的建设在国家“一带一路”战略中具有特殊的意义，因为这两个工场正处于非洲东海岸上与海上丝绸之路的东盟国家，不但成为国家“一带一路”战略的先行者，而且为马达加斯加、柬埔寨当地增加了劳动力就业，活跃了东道国的商贸经济，加深了中马、中柬人民之间的友谊……

公司自建厂至今，经过30年的“引进来创业”和“走出去发展”，在羊绒行业中多个领域取得了骄人的业绩：于1997年通过了ISO9001认证，2003年通过了ISO14001环保认证；是全国第一批获得“驰名保护”、“中国名牌产品”殊荣的企业；是全国首批“国家级农业产业化重点龙头企业”；拥有羊绒行业最早的“国家级企业技术中心”；2013年被国家工信部评定为国家级“企业工业设计中心”，是“国家级高新技术企业”，2013年又喜获“内蒙古自治区主席质量奖”、“全国劳动关系和谐企业”、“郝建秀式全国纺纱纺织先进班组”、“全国五一巾帼标兵岗”等荣誉称号。截止目前，公司拥有国家级、省部级专利技术88项、获“国家科技进步二等奖”1项、省市级科技奖23项，参与制修订了30多项行业标准。2011年被农业部、国家民委联合认定“民族产品定点生产单位”，是包头市属重点骨干企业。公司产品在美国、英国、德国、日本等发达国家主流高端市场上具有非常高的占有率；“鹿王”自主品牌的系列高档羊绒制品也已经在日本、韩国、香港等国家和地区销售达数十万件，深受广大消费者的青睐。从世界排名看，鹿王已从羊绒品牌国际化的先行者跃升为世界羊绒产业的领军企业。

公司自2009年民营化改制后累计上缴税金4亿多元，连续多年被自治区国税、地税局联合评定为3A级民营纳税先进企业。稳定提供国内外就业岗位10000多个。公司党委多次被包头市各级党委评为“先进基层党组织”和“非公有制经济组织和新社会组织党建示范点”。

公司高层领导率先垂范、员工踊跃参加环保建设、支持科技文卫事业、赈灾济困慈善等社会公益活动，始终不忘让一方百姓享受到企业发展带来的成果，承担更多的社会责任。公司还成立了专项环保基金，在恩格贝沙漠投资开创了“鹿王之林”基地。与“日本沙漠绿化实践协会”合作，举行了“共建中日友好，防沙植树造林”公益活动，董事长与员工、客户一起，在日益沙漠化的土地上植树造防沙林，在保护环境资源的同时，也为牧民创造了更好的放牧条件，为后世谋求可持续发展。

在当前社会就业难的严峻形势下，公司每年分别从高等院校、社会招聘大学生、员工，帮助大学毕业生和社会失业人员解决就业问题。董事长郑浩生先生每年向家乡捐款10万元救助失学儿童及贫困大学生。公司近向社会无偿捐资支持公益事业，2011年公司被评为内蒙古自治区“公益之星单位”。鹿王产品的品质和履行社会责任的有效结合，为鹿王羊绒公司赢得了广泛的尊重。

在2008年以前，鹿王公司的发展由于债务等问题受到了严重制约，在国务院、自治区各级党委政府及国资委、工商财税、金融银行等多部门的关心和帮助下，帮助公司解决了债务重组，实现了体制民营化、股权多元化和产业链整合，使企业获得了新生。公司改制重组以来，出口业务量稳中有升，国际高端羊绒制品市场占有率进一步扩大；国内贸易销售基础更扎实，销售额利润率每年提高近15%，发展前景更加乐观。公司被自治区企业联合会、自治区企业家协会评为“全区三十强”企业；荣膺“2012年度中国服装行业最具竞争力首选品牌”；董事长郑浩生先生荣获了“中国行业品牌建设十大优秀企业家”和“全国最具影响力十大管理创新人物”等大奖，同时被“品牌中国”企业联盟评选为纺织行业“十大品牌”名人，新华社等多名记者全程报道了品牌论坛的盛况，取得了非常好的品牌宣传推广效果。

鹿王公司作为内蒙古自治区的出口大户及羊绒行业的支柱企业，愿与同行携手并进，为企业的发展、为服装行业的进步、为有效利用珍贵有限的羊绒资源、为美化人类生活做出更大的贡献。

英文翻译：Inner Mongolia Luwang cashmere Co., Ltd. was founded in 1985, its predecessor is Baotou Luyuan cashmere sweater factory. It has successively merged 12 state-owned collective enterprises, established 9 joint ventures and absorbed more than 8700 employees. As early as 1997, the leading team of Luwang company actively responded to the national call for "going global" development with advanced consciousness and strategic vision, and made full use of trade preferential policies such as "developed countries' exemption from tariffs on textiles produced in the origin of underdeveloped countries" to establish Luwang branch in Madagascar, Africa. The cashmere sweaters produced by Madagascar branch successfully occupied the mainstream high-end markets in the United States, Britain, France, Italy and Northern Europe with its low-cost price advantage. Leaders of the state have successively inspected and guided the plant and given high comments. It is believed that Luwang has made a good exploration in setting up factories overseas, has been in the forefront of the central government's encouragement of overseas investment, and has created a template for other companies and other industries. Recently, the company has actively implemented the important consensus reached by President Xi Jinping during his visit to Africa in 2013 and China Africa Cooperation Forum, and joined hands with CDB partners to invest, expand and upgrade Lu Wang motor Garth processing plant. Facing the trend of global economic integration, Lu Wang's investment in Madagascar is the first step for the company to implement the "going global" development strategy. Later, Lu Wang has successively built factories in Mongolia, Hong Kong, Macao, Cambodia and other places. At present, Luwang company has formed three production bases, including China Baotou (including six workshops for dyeing, spinning, computer knitting, garment making and weaving), Africa Madagascar knitting factory and Southeast Asia Cambodia knitting factory, with an annual output of 2.5 million cashmere sweaters. One belt, one road, one belt, one road, is the two overseas workshop in Madagascar and Kampuchea. It has special significance in the national "one belt and one way" strategy, because these two factories are on the east coast of Africa and ASEAN countries on the maritime Silk Road. They are not only the forerunners of the "one belt and one way" strategy, but also increase the employment of local labor force in Madagascar and Kampuchea. The commerce and trade economy of the kingdom of Taoism has deepened the friendship between the people of China, Malaysia and Cambodia Since its establishment, the company has made remarkable achievements in many fields of cashmere industry after 30 years of "Introduction and entrepreneurship" and "going global development": it passed ISO9001 certification in 1997 and ISO14001 environmental protection certification in 2003; it is the first batch of enterprises in China to obtain the honors of "well-known protection" and "China's famous brand products"; it is the first batch of "national agricultural industrialization" It has the earliest "national enterprise technology center" in cashmere industry; in 2013, it was rated as the national "enterprise industrial design center" by the Ministry of industry and information technology of the people's Republic of China, and it is a "national high-tech enterprise". In 2013, it also won the "Chairman quality award of Inner Mongolia Autonomous Region", "national harmonious labor relations enterprise", "Hao Jianxiu type national advanced spinning and textile team" "National 51 women model post" and other honorary titles. Up to now, the company has 88 national and provincial patent technologies, 1 national second prize for scientific and technological progress, 23 provincial and municipal science and technology awards, and participated in the preparation and revision of more than 30 industry standards. In 2011, it was jointly recognized by the Ministry of agriculture and the state people's Committee as the "designated production unit of national products", and it is a key backbone enterprise under Baotou city. The company's products have a very high share in the mainstream high-end market in the United States, Britain, Germany, Japan and other developed countries; "deer king" independent brand series of high-end cashmere products have also been sold in Japan, South Korea, Hong Kong and other countries and regions hundreds of thousands of pieces, favored by the majority of consumers. From the perspective of world ranking, Luwang has become the world leader in cashmere industry from the forerunner of cashmere brand internationalization. Since the privatization and restructuring in 2009, the company has paid more than 400 million yuan of taxes, which has been jointly evaluated as a 3A level advanced private tax payment enterprise by the State Tax Bureau and Local Taxation Bureau of the autonomous region for many years. More than 10000 jobs at home and abroad will be provided stably. The Party committee of the company has been awarded as "advanced grass-roots party organization" and "demonstration point of Party Construction of non-public economic organization and new social organization" by Party committees at all levels in Baotou City for many times. The company's senior leaders take the lead in setting an example, the employees actively participate in environmental protection construction, support science, technology, culture and health undertakings, disaster relief and poverty relief charity and other social public welfare activities, and never forget to let one side of the people enjoy the achievements brought by the enterprise development, and bear more social responsibilities. The company has also set up a special environmental protection fund to invest in and create a "forest of deer king" base in the engebe desert. In cooperation with the "Japan desert greening practice association", a public welfare activity of "jointly building China Japan friendship, sand prevention and afforestation" was held. The chairman of the board of directors, together with employees and customers, planted trees and sand prevention forests on increasingly desertified land, not only protected environmental resources, but also created better grazing conditions for herdsmen, so as to seek sustainable development for future generations. In the current severe situation of social employment, the company recruits college students and employees from colleges and universities and the society every year to help college graduates and social unemployed people solve the employment problem. Mr. Zheng Haosheng, chairman of the board of directors, donated 100000 yuan to his hometown every year to help out of school children and poor college students. In 2011, the company was awarded as "star unit of public welfare" in Inner Mongolia Autonomous Region. The effective combination of the quality of deer King products and the performance of social responsibility has won extensive respect for deer King cashmere company. Before 2008, the development of Luwang company was seriously restricted due to the debt and other problems. With the care and help of the State Council, the governments of the party committees at all levels of the autonomous region and the SASAC, the industrial and commercial finance and taxation, financial banks and other departments, the company solved the debt restructuring, realized the privatization of the system, the diversification of equity and the integration of the industrial chain, and made the enterprise obtain a new life. Since the reform and reorganization of the company, the export business volume has steadily increased, and the market share of international high-end cashmere products has been further expanded; the sales base of domestic trade has been more solid, the sales profit rate has been increased by nearly 15% every year, and the development prospect is more optimistic. The company is rated as one of the "top 30 enterprises in the region" by the Federation of enterprises of the autonomous region and the association of entrepreneurs of the autonomous region; it is honored as "the most competitive first choice brand of China's clothing industry in 2012"; Mr. Zheng Haosheng, chairman of the board of directors, has won the awards of "top 10 excellent entrepreneurs in brand building of China's industry" and "top 10 most influential management innovators in China", and is also honored as a "brand China" enterprise The alliance has been selected as one of the "top ten brands" in the textile industry. Xinhua news agency and other journalists reported the grand occasion of the brand forum and achieved very good brand promotion effect. Luwang company, as a major exporter and pillar enterprise of cashmere industry in Inner Mongolia Autonomous Region, is willing to work hand in hand with peers to make greater contributions to the development of enterprises, the progress of clothing industry, the effective use of precious and limited cashmere resources and the beautification of human life.

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