【重庆八旺火锅串串是哪个国家的品牌?】
“八旺”起源于1938年,随着朝天门码头用牛下水煮麻辣烫的做法兴起,就职于民生航运公司的吴合明(吴正义爷爷),看到常常有很多船工忙得没有时间也没有地方吃饭,就毅然辞去工作,在北碚嘉陵江码头附近,借用了亲戚家的一间八角亭,开了一个麻辣烫小馆子。因为亭阁八面来风,所以爷爷就把餐馆取名为“八旺”,意思是:客人八方来,生意四季兴旺。
从抗日战争、解放战争直到五十年代初期,吴德忠(吴正义父亲)都一直在那里帮忙经营麻辣烫小馆子。“八旺”经历了十几年的风风雨雨,因为公私合营的原因,“八旺”销声匿迹了。
吴正义二十几岁就开始跟随父亲学习炒料技艺。2002年,吴正义决定在北碚碚峡路开设第一家将串串引入坐堂的门店,店名取的就是吴合明曾使用多年的“八旺”。经过4年的经营,“八旺”在北碚得到了众多群众的认可。2006年,吴正义又在云泉路开设了第二家门店。
2008年,吴正义成立了“重庆八旺饮食文化有限公司”,公司进入了重庆火锅连锁经营领域,成为中国商务部特许备案合格的连锁企业。也是这一年,公司底料厂成立,底料厂坚持祖传传统工艺炒料,实现了产供销一体化。
2010年,经过各方商议,决定将“八旺串串香”改为“八旺火锅串串”,成为北碚第一家火锅串串店。
经过前六年的经验积累和品牌沉淀,2014年,公司以打造绿色健康餐饮企业为理念,正式进军餐饮加盟行业。旗下拥有重庆八旺火锅串串、重庆義郷堂火锅等餐饮品牌,至今已有国内外加盟店200多家。八旺公司不但有自己的底料生产基地、直营店、产品研发中心,公司总部还设有连锁加盟部、营运中心、设计支持部、网络营销部、文化策划部、财务部、物流中心、总裁办、市场营销部、人力资源部等部门,企业整体功能相当齐全。有专业从事直营管理、加盟管理、技术管理人员培训、物流配送、底料研发生产的队伍,全力为公司直营店和加盟店服务。
在快节奏的时代里,想要拥有健康的身体,吃得健康是一件非常重要的事。现在市面上大多数火锅串串香或多或少都含有添加剂,吃多了以后,身体健康会受到危害。重庆八旺饮食文化有限公司通过国家SC认证,自主研发生产的八旺零添加火锅底料,全部采用优质原材料,以传统炒料方式手工炒制,是“源于自然,又高于自然”的放心食用健康火锅底料,让消费者吃得放心!
八旺公司与重庆西南大学食品科学院建立了战略合作伙伴关系,拥有食品科研、产品研发、生产加工、质量检测、技术培训、技术支持等保障能力,为加盟商、销售商提供了强大的技术保障。
八旺公司研发部门不定时地研发、试制新菜品,在直营店试销定型后,传授给加盟商,确保加盟店能够不断地得到新鲜血液的输入。
2016年“八旺”商标荣获重庆市著名商标,并且正式走出国门,在马来西亚开设了第一家加盟店。
英文翻译:"Bawang" originated in 1938. With the rise of the practice of boiling spicy hot water with cattle water at Chaotianmen wharf, Wu Heming (grandpa Wu Zhengyi), who worked in Minsheng shipping company, saw that many boatman were too busy to have time or place to eat, so he resolutely quit his job. Near the Jialing River Wharf in Beibei, he borrowed an octagonal pavilion from his relatives and opened a small spicy hot restaurant 。 Because of the wind coming from all sides of the pavilion, Grandpa named the restaurant Bawang, which means that business flourishes all the year round when guests come from all directions. From the Anti Japanese War and the liberation war to the early 1950s, Wu Dezhong (Wu Zhengyi's father) was there to help run the Malatang restaurant. "Bawang" has experienced more than ten years of ups and downs. Because of the public-private partnership, "Bawang" has disappeared. In his twenties, Wu Zhengyi began to learn the skill of stir frying with his father. In 2002, Wu Zhengyi decided to open the first store in Beibei Beixia Road, which will be introduced into the hall in series. The name of the store is the Bawang, which Wu Heming used for many years. After 4 years of operation, "Bawang" has been recognized by many people in Beibei. In 2006, Wu Zhengyi opened a second store in Yunquan road. In 2008, Wu Zhengyi established "Chongqing Bawang catering culture Co., Ltd." the company entered the Chongqing hotpot chain operation field and became a qualified chain enterprise authorized by the Ministry of Commerce of China. In the same year, the company's bottom material factory was established. The bottom material factory adheres to the ancestral traditional technology of stir frying, realizing the integration of production, supply and marketing. In 2010, after discussion, it was decided to change Bawang hotpot string into Bawang hotpot string, becoming the first hotpot string store in Beibei. After six years of experience and brand precipitation, in 2014, the company formally entered the catering industry with the concept of building a green and healthy catering enterprise. It owns Chongqing Bawang hotpot string, Chongqing yijitang hotpot and other catering brands, and has more than 200 franchised stores at home and abroad. Bawang company not only has its own base material production base, Direct stores and product R & D center, but also has chain franchise Department, operation center, design support department, network marketing department, culture planning department, finance department, logistics center, President's office, marketing department, human resources department and other departments in its headquarters. The overall functions of the company are quite complete. There are professional teams engaged in direct management, franchise management, technical management personnel training, logistics distribution, R & D and production of base materials, and strive to serve the company's Direct stores and franchise stores. In the fast-paced era, to have a healthy body, eating healthy is a very important thing. Nowadays, most of the hot pot strings contain more or less additives. If you eat more, your health will be endangered. Chongqing Bawang food culture Co., Ltd. has passed the national SC certification, and the Bawang zero added hot pot bottom materials independently developed and produced are all made of high-quality raw materials by hand in the traditional way of stir frying. It is a safe and healthy hot pot bottom material that "originates from nature and is higher than nature", making consumers feel at ease! Bawang company has established a strategic partnership with the Academy of food science of Southwest University of Chongqing Partnership, with food research, product research and development, production and processing, quality testing, technical training, technical support and other support capabilities, provides strong technical support for franchisees and distributors. The R & D Department of Bawang company develops and trial produces new dishes from time to time. After the trial sales of the direct stores are finalized, the new dishes will be passed on to the franchisees to ensure that the franchisees can continuously get fresh blood input. In 2016, "Bawang" trademark was awarded Chongqing famous trademark, and officially went abroad, opening the first franchise store in Malaysia.
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