【义利是哪个国家的品牌？】

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“义利”创建于一九零六年，是食品行业中著名的优秀老字号企业，享有“面包王”的美誉。“义利”商标曾多次荣获北京市著名商标的称号。

公司于2001年底改制为国有控股的合资公司，改制七年来，义利面包得到了飞速发展，销售收入和利润每年均以两位数递增，市场排名一跃为首位。2004年、2006年“义利面包”连续被评为北京市名牌产品，2008年被评为全国食品工业优秀龙头企业。

义利面包在历次国家重大庆典活动中都是首选食品，曾经为亚运会、国庆节、阅兵式等大型活动提供服务，连续多年被指定为“全国人大”“全国政协”会议专供产品，2008年为奥运餐饮供应单位之一，直接为各大运动场馆提供面包，服务于各国运动员。

义利面包食品有限公司主要经营面包和西点。其中著名的传统产品有：大果子、维生素、乳白、葡萄、全麦面包等，得到了广大消费者的厚爱；后起之秀的汤种、早餐、配餐及各类夹馅面包，欧式、俄式面包等也受到消费者的青睐。现有的包装面包品种已达到几十种，中西点二百多种，其中自来红月饼最具特色。为向消费者奉献最新鲜的食品，公司在各大超市中建立的专卖店——义利饼屋，以现场制作、现烤、现卖为特点，已达几十家，遍布京城。

2004年公司引进了一条国际先进、亚洲最大、国内唯一的面包生产设备，在大兴工业开发区建起一座新型的现代化工厂。大大提高了企业的生产能力和现代化水平；2007年公司在管理上全面使用ERP系统，信息化水平大大提升。

公司除具有一支经验丰富的科研、专业技术、制作人员、营销队伍外，还配备了一支精干的售后服务队伍，以最周到的服务满足消费者的需求。先“义”后“利”、重“义”轻“利”是义利人传统的经营理念。

英文翻译：Founded in 1986, Yili is a well-known and excellent time-honored enterprise in the food industry, enjoying the reputation of "bread king". "Yili" trademark has been awarded the title of Beijing famous trademark for many times. At the end of 2001, the company was restructured into a state-owned holding joint venture company. In the past seven years, Yili bread has developed rapidly. Its sales revenue and profit have increased by two figures every year, and the market ranking has jumped to the first place. In 2004 and 2006, "Yili bread" was successively rated as Beijing famous brand product, and in 2008, it was rated as the excellent leading enterprise of the national food industry. Yili bread is the first choice food in all the major national celebrations. It has been used to provide services for the Asian Games, national day, military parade and other large-scale events. It has been designated as the "National People's Congress" and "National Committee of the Chinese people's Political Consultative Conference" special products for many consecutive years. In 2008, Yili bread was one of the catering supply units for the Olympic Games, providing bread directly for major sports venues and serving athletes from all countries. Yili Bread Food Co., Ltd. mainly deals in bread and Western food. Among them, the famous traditional products are: big fruit, vitamin, milky white, grape, whole wheat bread, etc., which are loved by the majority of consumers; the emerging soup, breakfast, catering and all kinds of sandwiched bread, European and Russian bread are also favored by consumers. There are dozens of varieties of packaged bread and more than 200 kinds of Chinese and Western bread, among which red moon cake is the most distinctive. In order to offer the freshest food to consumers, Yili bakery, a specialty store set up by the company in major supermarkets, is characterized by on-site production, on-site baking and on-site selling. It has reached dozens of stores all over the capital. In 2004, the company introduced an internationally advanced, the largest and the only bread production equipment in Asia, and built a new modern chemical plant in Daxing Industrial Development Zone. The production capacity and modernization level of the enterprise have been greatly improved; in 2007, the company fully used ERP system in management, and the informatization level has been greatly improved. The company not only has an experienced scientific research, professional technology, production personnel, marketing team, but also has a capable after-sales service team to meet the needs of consumers with the most thoughtful service. It is the traditional management idea of Yili people that "justice" comes first, then "benefit", and "justice" is more important than "benefit".

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