【京东是哪个国家的品牌？】

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著名综合性B2C购物平台，以其发货速度快/正品保证而享誉界内，以电商为核心，拓展金融及技术支撑的新型业务体系的互联网公司

京东于2004年正式涉足电商领域。

2014年5月，京东集团在美国纳斯达克证券交易所正式挂牌上市。经过13年砥砺前行，京东在商业领域一次又一次突破创新，取得了跨越式发展。与此同时，京东不忘初心，积极履行企业社会责任，在促进就业、提升社会效率、反哺实体经济等方面不断为社会做出贡献。

截至目前，京东集团拥有超过16万名正式员工，并间接拉动众包配送员、乡村推广员等就业人数上千万。2016年始，京东推进落实电商扶贫工作，通过品牌打造、自营直采、地方特产等模式，在832个贫困县开展扶贫工作，上线贫困地区商品超过300万个，实现扶贫农产品销售额超过200亿元。依托强大的物流基础设施网络和供应链整合能力，京东大幅提升了行业运营效率，降低了社会成本。在品质电商的理念下，京东优化电商模式，精耕细作反哺实体经济，进一步助力供给侧改革。京东以社会和环境为抓手整合内外资源，与政府、媒体和公益组织协同创新，为用户、为合作伙伴、为员工、为环境、为社会创造共享价值。

布局三大业务板块

京东集团业务涉及电商、金融和物流三大板块。

京东商城打造一站式综合购物平台，通过组建大快消、电子文娱、时尚生活三大事业群，服务中国亿万家庭，并以远高于行业平均增长速度的发展态势满足消费者日益多元的消费需求。京东商城已完成全品类覆盖，消费品、3C、家电等优势品类年交易额突破千亿大关，未来京东还将培育出生鲜、文旅、时尚、大客户、新通路、拍卖、大汽车、家居家装、大健康等近20个品类。

在传统优势品类上，京东已成为手机、数码、电脑、家电零售商，京东超市线上线下商超渠道。近三年来，京东时尚品类销售额年均增长率超过100%，增速是行业平均增速的2倍以上。京东居家生活是中国品质居家生活平台，合作商家突破50000家，过去四年，京东家居家装品类年销售额平均增长率超过200%，显著高于行业水平。2016年京东商城积极布局生鲜业务，成为中国消费者安全放心的品质生鲜电商平台，拥有生鲜电商冷链宅配平台，冷链配送覆盖全国300多个城市。新通路重释渠道价值，为全国中小门店提供优质货源和服务；为品牌商打造透明可控的新通路，未来五年将打造百万家线下创新型智慧门店——京东便利店。

京东金融集团，于2013年10月开始独立运营，定位服务金融机构的科技公司。公司专注于以大数据、人工智能、云计算、区块链、物联网等新兴科技，为金融机构提供人、货、场的数字化、线上线下全场景化服务，助力金融机构在场景拓展、获客、运营、风控、研发等核心价值环节提升效率、降低成本、增加收入，推动全行业跨进智能金融时代。截至目前，京东金融已建立起11大业务板块——企业金融、消费金融、财富管理、支付、保险、证券、农村金融、金融科技、海外事业、城市计算。除了服务金融机构，京东金融正在储备面向非金融企业以及城市提供技术服务的能力，未来将为全社会提供更广泛的科技服务。2017年6月，京东金融重组完成交割。

京东集团自2007年开始自建物流，并于2017年4月25日宣布成立京东物流集团，以降低社会化物流成本为使命，专注于将过去十余年积累的基础设施、管理经验、专业技术向社会开放，成为社会供应链的基础设施。京东物流将基于短链供应；将通过技术创新，实现智慧化的物流体系；将与合作伙伴、行业、社会协同发展，构建共生物流生态。通过智能化布局的仓配物流网络，京东物流为商家提供包括仓储、运输、配送、客服、售后的正逆向一体化供应链解决方案服务、快递、快运、大件、冷链、跨境、客服、售后等物流产品和服务以及物流云、物流科技、物流数据、云仓等物流科技产品。目前，京东是拥有中小件、大件、冷链、B2B、跨境和众包（达达）六大物流网络的企业，凭借这六张大网在全球范围内的覆盖以及大数据、云计算、智能设备的引入应用，京东物流将打造一个从产品销量分析预测，到入库出库、再到运输配送各个环节无所不包，综合效率优、算法科学的智慧供应链服务系统。截止目前，京东物流在全国范围内拥有超过500个大型仓库，运营了14个大型智能化物流中心“亚洲一号”，物流基础设施面积超过1200万平方米。另外，京东物流着力推行绿色物流战略级项目“青流计划”，从“新模式创造”、“新设备引入”、“新标准建设”三方面入手，围绕包装耗材、供应链作业流程及基础设施建设等进行低碳环保、节能降耗的创新与应用，初步形成了科技化、专业化和规模化的效应。

英文翻译：Jingdong, a well-known comprehensive B2C shopping platform, is well-known for its fast delivery / quality assurance. With e-commerce as the core, the Internet company, which develops a new business system supported by finance and technology, formally entered the e-commerce field in 2004. In May 2014, Jingdong group was officially listed on Nasdaq Stock Exchange. After 13 years of forge ahead, Jingdong has made breakthroughs and innovations in the business field again and again, and achieved leapfrog development. At the same time, JD does not forget its original intention, actively performs its corporate social responsibility, and constantly makes contributions to the society in terms of employment promotion, social efficiency improvement and real economy support. Up to now, Jingdong group has more than 160000 regular employees, and indirectly attracts tens of millions of employees such as distribution workers and rural promoters. Since 2016, Jingdong has promoted the implementation of e-commerce poverty alleviation, carried out poverty alleviation work in 832 poverty-stricken counties through brand building, self owned direct mining, local specialty and other modes, launched more than 3 million commodities in poverty-stricken areas, and achieved more than 20 billion yuan in sales of poverty-stricken agricultural products. Relying on the strong logistics infrastructure network and supply chain integration ability, JD has greatly improved the operation efficiency of the industry and reduced the social cost. Under the concept of quality e-commerce, JD optimizes the e-commerce mode, cultivates the real economy, and further supports the supply side reform. Jingdong integrates internal and external resources with society and environment as the starting point, cooperates with government, media and public welfare organizations to create shared value for users, partners, employees, environment and society. Jingdong group's business covers e-commerce, finance and logistics. Jingdong Mall has built a one-stop comprehensive shopping platform to serve hundreds of millions of Chinese families through the establishment of three business groups, namely, big fast consumer, electronic entertainment and fashion life, and to meet the increasingly diversified consumer demand with a development trend far higher than the average growth rate of the industry. Jingdong shopping mall has completed the coverage of all categories, and the annual turnover of consumer goods, 3C, home appliances and other advantageous categories has exceeded the 100 billion mark. In the future, Jingdong will also cultivate nearly 20 categories, such as fresh birth, culture and tourism, fashion, big customers, new channels, auctions, big cars, home furnishings, and big health. In terms of traditional competitive categories, Jingdong has become a retailer of mobile phones, digital products, computers and home appliances, and an online and offline supermarket channel of Jingdong supermarket. In the past three years, the annual growth rate of JD's fashion sales has exceeded 100%, more than twice the industry's average growth rate. Jingdong home life is China's quality home life platform, with more than 50000 cooperative businesses. In the past four years, the average annual sales growth rate of Jingdong home furnishing category has exceeded 200%, significantly higher than the industry level. In 2016, Jingdong Mall actively arranged fresh business, becoming a safe and reliable quality fresh e-commerce platform for Chinese consumers, with a cold chain home distribution platform for fresh e-commerce, and cold chain distribution covering more than 300 cities nationwide. The new channel reinterprets the value of the channel, provides high-quality goods and services for the national small and medium-sized stores, and creates a transparent and controllable new channel for the brand business. In the next five years, it will build a million offline innovative smart Stores - Jingdong convenience store. Jingdong financial group, which started to operate independently in October 2013, is positioned as a technology company serving financial institutions. The company focuses on new technologies such as big data, artificial intelligence, cloud computing, blockchain, Internet of things, etc. to provide financial institutions with digital, online and offline full scene services of people, goods and fields, help financial institutions improve efficiency, reduce costs, increase revenue in core value links such as scenario expansion, customer acquisition, operation, risk control, research and development, and promote the whole industry to stride into intelligent finance Times. Up to now, JD finance has established 11 major business sectors - enterprise finance, consumer finance, wealth management, payment, insurance, securities, rural finance, financial technology, overseas business, urban computing. In addition to serving financial institutions, Jingdong finance is reserving the ability to provide technical services for non-financial enterprises and cities, and will provide more extensive scientific and technological services for the whole society in the future. In June 2017, Jingdong financial restructuring completed the delivery. Jingdong group started to build its own logistics since 2007, and announced the establishment of Jingdong Logistics Group on April 25, 2017. With the mission of reducing the cost of social logistics, it focuses on opening the infrastructure, management experience and professional technology accumulated in the past ten years to the society and becoming the infrastructure of social supply chain. Jingdong Logistics will be based on short chain supply, realize intelligent logistics system through technological innovation, and build symbiotic logistics ecology by cooperating with partners, industries and society. Through the intelligent warehouse distribution logistics network, JD logistics provides businesses with forward and reverse integrated supply chain solution services including warehousing, transportation, distribution, customer service, after-sales, express delivery, express, bulky, cold chain, cross-border, customer service, after-sales and other logistics products and services, as well as logistics cloud, logistics technology, logistics data, cloud warehouse and other logistics technology products. At present, Jingdong is an enterprise with six logistics networks of small and medium-sized products, large products, cold chain, B2B, cross-border and crowdsourcing (dada). With the global coverage of these six networks and the introduction and application of big data, cloud computing and intelligent equipment, Jingdong Logistics will build a comprehensive logistics system that covers all aspects from product sales analysis and prediction to warehousing and outbound, to transportation and distribution Intelligent supply chain service system with high efficiency and scientific algorithm. Up to now, JD logistics has more than 500 large warehouses nationwide, operates 14 large-scale intelligent logistics centers "Asia No.1", with an area of logistics infrastructure of more than 12 million square meters. In addition, Jingdong Logistics focuses on the implementation of green logistics strategic level project "green flow plan". Starting from three aspects of "new model creation", "new equipment introduction" and "new standard construction", the innovation and application of low-carbon environmental protection, energy conservation and consumption reduction are carried out around packaging consumables, supply chain operation process and infrastructure construction, initially forming a scientific, professional and large-scale effect 。

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