【楚哥卤肉卷是哪个国家的品牌?】
楚哥卤肉卷隶属于武汉楚餐轩餐饮管理有限公司,是以绿色健康小吃为主打的品牌,致力于打造全新的小吃形态。
楚哥卤肉卷的创业史可谓悠久,可以追溯至2005年,当时的80后杨明拿用来结婚的8万元钱创业,在一位朋友的指点下,选择了投入低、风险小、回本快的小吃行业。先后开过休闲小吃店、包子店等并辗转于湖北,湖南,重庆,贵州等市场。
不到三年多时间,这个当初因买婚房而借钱四处碰壁的小伙子,靠着开小吃店,早已身价数百万,他用这些钱买了好房子和好车子,用来弥补当时连嫁妆钱都投入进来的妻子张艳,并先后在资金和技术上帮穷亲戚们开店,让他们也买房买车。望着他们感激的目光,杨明总经理百感交集,曾经因买婚房而四处借钱碰壁的经历,让他深深体会到钱对很多人的重要性,于是他想帮帮这些跟自己经历相同的人,可小吃店复杂不说,产品太多了也会没有特色,因此他逐步放弃了10家经营多年的小吃店,走起了新型小吃探索路线。
经过几年的摸索,定位5元钱的卤肉卷不但验证了他的眼光,更是给他带来店面门前排长龙的火爆场面,这些人群中有的是来买卤肉卷的,还有很多是来咨询加盟的。这些加盟者学完技术后,很满意的回家开店。王家湾店要开分店,光谷店火爆,街道口店三个月收回成本,听到这些,杨明很欣慰,他已经用行诠释了“楚哥”品牌的含义——唯楚有财,哥弟同享。
任何行业里,从来没有出现过走低端定位的品牌。“以味为天”的小吃行业更是如此。5元钱的卤肉卷,让很多省份迅速“卷”起美食旋风,排队购买的人群里面有居家女性、时尚男女,更有很多老年朋友。它成为寂静多年的小吃市场一道最亮丽的风景线,因为它做出了区别,做除了味道,做出了口碑,做出了档次。
接踵而至的名利和人声鼎沸的火爆店面没有让楚哥人放松,因为楚哥人的目标是唯一的:重复做好一件事,做中国最好吃的卤肉卷。
先进的研发技术,适中的商业定位,良好的财富分享愿景,为楚哥的发展插上了翅膀。截至2011年,武汉市内已开起了多家直营和加盟店.相信在五年时间内,楚哥人的百城千店计划一定会提前实现!
英文翻译:Chuge stewed meat roll belongs to Wuhan chufanxuan Catering Management Co., Ltd. It is a brand focusing on green and healthy snacks and is committed to creating a new snack form. The business history of Chuge's stewed meat roll is very long. It can be traced back to 2005. Yang Ming, the post-80s generation, started his business with 80000 yuan for marriage. At the direction of a friend, he chose a snack industry with low investment, low risk and quick return. He has successively opened snack bars, Baozi shops and other markets in Hubei, Hunan, Chongqing, Guizhou, etc. In less than three years, the young man who borrowed money to buy a wedding house and ran a snack bar was already worth millions. He used the money to buy a good house and a good car to make up for his wife, Zhang Yan, who put in dowry money at that time. He helped poor relatives to open a shop in terms of capital and technology and let them buy a house and a car. Looking at their grateful eyes, general manager Yang Ming has mixed feelings. He once borrowed money and ran into a wall because he bought a wedding house, which made him deeply realize the importance of money to many people. So he wanted to help these people who had the same experience as himself. However, the snack bar was complex, too many products would have no characteristics, so he gradually gave up 10 snack bars that had been operated for many years and started a new business Explore the route of snack. After several years of groping, the positioning of 5 yuan meat rolls not only verified his vision, but also brought him the hot scene of long lines in front of the store. Some of these people came to buy meat rolls, and many came to consult and join in. After learning the technology, these franchisees are very satisfied to go home and open a shop. Wang Jiawan store is going to open a branch, Guanggu store is booming, and jiedaokou store has recovered the cost for three months. Yang Ming is very pleased to hear this. He has interpreted the meaning of "brother Chu" brand with his bank - only Chu has money, and brother enjoys it. In any industry, there has never been a brand with low-end positioning. This is especially true in the snack industry of "taking taste as the sky". The 5 yuan marinated meat roll has made many provinces quickly "roll" the food whirlwind. There are women at home, fashionable men and women, and many old friends in the queue. It has become one of the most beautiful scenic spots in the silent snack market for many years, because it makes a difference, not only in taste, but also in reputation and quality. The ensuing fame and wealth and the bustling stores didn't let the Chuge people relax, because the Chuge people's goal was the only one: to do one thing repeatedly and make the best meat rolls in China. Advanced R & D technology, moderate business positioning, and a good vision of wealth sharing have laid wings for the development of Chuge. As of 2011, Wuhan has opened a number of direct and franchise stores. I believe that in five years, the plan of Chuge people's hundred cities and thousands of stores will be realized in advance!