【天子是哪个国家的品牌?】
2015年11月10日重庆中烟工业有限责任公司挂牌成立,中国年轻的中烟工业公司宣告诞生。
重庆中烟是中国烟草总公司的全资子公司,下辖重庆卷烟厂、涪陵卷烟厂、黔江卷烟厂。拥有“天子”/“龙凤呈祥”两大品牌。
重庆中烟是在中国烟草行业深化改革背景下诞生的一家新公司。因考虑到生产规模越来越大、行政区划管理、川渝中烟进一步深化内部改革及扁平化管理的需要,在充分征求地方党委政府意见的基础上,国家烟草专卖局党组决定在川渝中烟基础上分别组建四川中烟和重庆中烟。
重庆中烟虽是中国烟草工业中2年轻的“小兄弟”,但有川渝烟草工业重组10多年发展为基础,所以公司拥有涵盖生产、技术、原料、管理等方面的运行保障体系,拥有较好市场基础和知名度、美誉度的核心品牌,并形成了丰富的品规系列。
重庆中烟提出,把品质当作创造品牌的基础、通向市场的“钥匙”,追求极致,超越不平凡。站在新起点,重庆中烟将充分发挥烟草体制改革带来的新优势、新动力、新机遇,释放改革红利,紧紧围绕企业战略发展规划,着力在深化改革、科技创新、品牌培育、市场营销、规范管理、队伍建设等方面狠下功夫,集中精力打造天子、龙凤呈祥两大品牌,群策群力开拓卷烟市场,以新的姿态创造不凡业绩。
英文翻译:On November 10, 2015, Chongqing Zhongyan Industry Co., Ltd. was founded, and the young China tobacco industry company was born. Chongqing Zhongyan is a wholly-owned subsidiary of China Tobacco Corporation, which has Chongqing cigarette factory, Fuling cigarette factory and Qianjiang cigarette factory. It has two major brands of "Tianzi" / "longfengchengxiang". Chongqing Zhongyan is a new company born under the background of the deepening reform of China's tobacco industry. Considering the growing production scale, administrative division management, and the need of further deepening internal reform and flat management of Sichuan Chongqing Zhongyan, the Party group of the State Tobacco Monopoly Bureau decided to establish four Sichuan Zhongyan and Chongqing Zhongyan respectively on the basis of Sichuan Chongqing Zhongyan after fully soliciting the opinions of the local Party committee and government. Although Chongqing Zhongyan is a young "little brother" in China's tobacco industry, it is based on the reorganization and development of Sichuan Chongqing tobacco industry for more than 10 years. Therefore, the company has an operation guarantee system covering production, technology, raw materials, management and other aspects, a core brand with good market foundation, popularity and reputation, and has formed a rich series of specifications. Chongqing Zhongyan proposes to take quality as the basis of creating brand and the "key" to the market, pursue the ultimate and surpass the extraordinary. Standing at a new starting point, Chongqing Zhongyan will give full play to the new advantages, new impetus and new opportunities brought by the tobacco system reform, release the reform dividend, focus on the strategic development plan of the enterprise, focus on deepening the reform, scientific and technological innovation, brand cultivation, marketing, standardized management, team building and other aspects, focus on building two major brands of Tianzi and longfengchengxiang, and make group strategies Group efforts to open up the cigarette market, with a new attitude to create extraordinary performance.
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