【JohnnieWalker尊尼获加是哪个国家的品牌?】
始于1820年苏格兰,苏格兰威士忌典范,以不凡酒质享誉全球的专业威士忌生产商
1820年,年仅15岁的约翰·获加(John Walker)开始尝试将调配和混合茶叶的经验运用到威士忌的调配之中,充满苏格兰魅力的「尊尼获加」威士忌就从基尔马诺克镇(Kilmarnock)开始它经典不凡的传奇。约翰·获加之子亚历山大接掌家族企业后,调制出一种香味醇厚,口感丰富的调配威士忌「老高地威士忌」(Old Highland Whisky),这就是尊尼获加「黑牌」威士忌的前身。
尊尼获加第三代传人亚历山大·获加于1870年设计出了别树一帜的倾斜商标和方形酒瓶,沿用至今。
在1908年,乔治·获加邀请画家汤姆·布朗共进午餐,于席间汤姆根据「尊尼获加」创始人约翰·获加的画像很快画出「向前迈步的绅士」的形象。「向前迈步的绅士」象征着获加家族的开创精神和不断创新的家族传统,如今,这个标志已成为「尊尼获加」威士忌的象征,为全世界的卓越人士所熟识。
「尊尼获加」早在1920年就行销全球120多个国家和地区,成为较早的全球性消费品牌之一。並于1933年荣获英皇乔治五世所颁发的皇室认证徽章,成为英国皇室长期御用的威士忌品牌。
2008年,「尊尼获加」在「向前迈步的绅士」标志诞生一百周年之际,特别选择尊尼获加「黑牌」威士忌,铸就百年纪念版,其独特的黑色玻璃瓶身,特别缀以真金打造的「向前迈步的绅士」的经典标志,意义非凡。
“Keep Walking永远向前”是「尊尼获加」品牌精神集中的体现,这种精神旨在鼓舞人们永远朝着自己的梦想和目标勇敢地迈出下一步,不断地努力提高自己,超越自我,追求更高成就。
英文翻译:It began in Scotland in 1820, the model of Scotch whisky, In 1820, John Walker, 15, a professional whisky manufacturer with a world-renowned liquor quality, began to try to apply the experience of blending and mixing tea to the blending of whisky. The charming "Johnny Walker" whisky in Scotland began its classic legend in Kilmarnock. After his son Alexander took over the family business, John whacker developed an old highland whisky with mellow fragrance and rich taste, which is the predecessor of Johnny whacker's Black Label whisky. Alexander walker, the third generation of Johnny Walker, designed a unique tilted trademark and square wine bottle in 1870, which is still in use today. In 1908, George Walker invited painter Tom Brown to lunch. During the lunch, Tom quickly drew the image of "a gentleman walking forward" based on the portrait of Johnny Walker founder John Walker. "The gentleman who moves forward" symbolizes the pioneering spirit and innovative family tradition of the family. Now, this symbol has become the symbol of Johnny Walker whisky, which is well known to outstanding people all over the world. As early as 1920, "Johnny Walker" has been sold in more than 120 countries and regions around the world, becoming one of the earlier global consumer brands. In 1933, it won the Royal certification badge issued by King George V and became a long-term Royal whisky brand. In 2008, on the occasion of the centenary of the birth of the "gentleman who moves forward", Johnny Walker specially chose Johnny Walker's "black brand" whisky to create the Centennial Edition. Its unique black glass bottle body, especially the "gentleman who moves forward" classic logo made of genuine gold, is of great significance. "Keep walking always forward" is the concentrated embodiment of the brand spirit of "Johnny Walker". This spirit aims to inspire people to take the next step bravely towards their dreams and goals, and constantly strive to improve themselves, surpass themselves and pursue higher achievements.
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