【雅高Accor是哪个国家的品牌?】
总部设在巴黎的雅高集团成立于1967年,是全球著名的饭店集团,其雏形是1947年成立于法国的第一家“老沃 特尔”饭店;后以该品牌为基础,开展连锁经营;1974年,引进“宜必思”品牌;1975年,引进“墨奇勒”品牌,并在欧洲和非洲前法国殖民地经营;至70年代末,集团共有成员饭店210家,并开始进入餐馆业经营;1980年,通过与杰克槐斯·玻勒尔国际公司(JBI)的兼并,引进“索菲特”品牌;在巴黎股票交易所上市融资;1983年兼并JBI后,易名雅高集团;1985年,引进“佛缪勒第1”经济品牌;1990年,购买美国“汽车旅馆第6”品牌。
经过三十多年的不懈努力,法国雅高国际酒店集团建立了一个拥有4,000多间酒店的全球酒店网络。法国雅高国际酒店集团在旅行社业务方面也独具一帜,并通过法国雅高国际酒店集团企业服务即经营特约餐券服务。该公司的饮食,餐厅和赌场业务亦发展迅速。
法国雅高国际酒店集团的业务遍布140多个国家,聘用逾150,000员工,每年营业额超过70亿欧元。
法国雅高国际酒店集团通过收购酒店集团和从事酒店管理,令酒店业务不断迅速增长。法国雅高国际酒店集团拥有独特的国际市场地位,素以为商界和消闲服务市场提供一系列大众化以致豪华的著名品牌酒店而负盛名。其主要酒店品牌包括:
索菲特Sofitel(豪华型):具世界一流水准的酒店,追求完美的索菲特集商务与休闲为一体,为游客们提供一流水准,环境舒适,服务优良,气氛高雅的私人休闲场所。
诺富特Novotel(高级):诺富特为具有国际一流水准的现代化商务酒店。合乎时尚的现代酒店,坐落于各主要商业中心。
美居酒店Mercure(多层中级市场品牌):包括三种标准的酒店,旅馆。其环境舒适,价格合理,主要针对商务游客,同时包括公寓式酒店,每家酒店均反映出每个城市的特色及风土人情。
宜必思酒店Ibis(经济型):以其简朴,服务质量高,经济实惠而享誉欧洲,其声誉在正迅速发展的亚洲太平洋地区有极强的品牌效应,并拥有来自国内外,乃至整个区域的游客。
佛缪勒第1Formule1:Formule1汽车旅馆坐落于城市的交通,餐饮和其它服务的中心。以创新的管理方式和低廉的价格提供汽车旅馆式服务。
EtapHotel——在法国和欧洲拥有330余家经济实惠的酒店低廉的价格,舒适的环境,尽管便宜,酒店并不缺少特色:双人床、单人上铺、淋浴、卫生间、还有电视机,可收看到您最喜爱的节目。自助早餐让您开始精力充沛的一天。
AccorThalassa—雅高海洋会馆——恢复活力的艺术。AccorThalassa,是健康和护理身体的专业品牌,是获得健康的场所。雅高集团酒店经营着50余家(在法国及全球)海水浴疗和Spa中心。另外AccorThalassa研究所旗下开发和经营着一系列专用美容产品。
在短短十年间,法国雅高国际酒店集团亚太公司已发展为亚太区规模最大和最活跃的酒店集团,网络覆盖亚洲和太平洋区217家酒店,40,000余间客房,遍布15个国家,包括澳洲,新西兰,新喀里多尼亚,中国,中国香港,韩国,新加坡,印尼,马来西亚,菲律宾,泰国,越南,柬埔寨,老挝及日本。
法国雅高国际酒店集团亚太总部设于新加坡,亚洲区总部位于曼谷,中国地区代表处设在上海,而主要销售及营运办事处则设于香港、上海、雅加达、新德里、新加坡、东京和奥克兰。法国雅高国际酒店集团在全球各地共有28个国际销售办事处。
法国雅高国际酒店集团以其专业的管理,从设计概念、工程技术及建筑配套,乃至开业前的规划及专业的统筹运作等一应俱全,唯求尽善尽美。
目前,雅高国际酒店集团雅高亚太公司旗下的酒店共有25,000多名员工,其中在中国区则有8,000名员工。
英文翻译:Founded in 1967, Accor Group, headquartered in Paris, is a world-famous hotel group. Its embryonic form is the first "old Walter" hotel established in France in 1947. After that, it carried out chain operation based on the brand. In 1974, it introduced the "Ibis" brand. In 1975, it introduced the "machler" brand and operated in the former French colonies in Europe and Africa. In the 1970s At the end of the year, the group had 210 member hotels and began to operate in the restaurant industry; in 1980, it introduced the Sofitel brand through the merger with JBI; it was listed on the Paris Stock Exchange for financing; after the merger of JBI in 1983, it changed its name to Accor Group; in 1985, it introduced the "first" economic brand of fremuller; in 1990, it purchased the "No 6 "brand. After more than 30 years of unremitting efforts, Accor International Hotel Group has established a global hotel network with more than 4000 hotels. Accor international hotel group of France is also unique in the business of travel agencies, and through the corporate services of Accor international hotel group of France, it operates special meal coupon services. The company's catering, restaurant and Casino businesses are also growing rapidly. Accor International Hotel Group operates in more than 140 countries, employs more than 150000 employees and has an annual turnover of more than 7 billion euros. Accor international hotel group, through the acquisition of hotel groups and engaged in hotel management, has made the hotel business grow rapidly. Accor International Hotel Group has a unique international market position. It is famous for providing a series of popular and luxurious famous hotels for business and leisure service market. Its main hotel brands include Sofitel (luxury): a world-class hotel, Sofitel pursues perfect business and leisure as a whole, providing tourists with first-class standard, comfortable environment, excellent service and elegant atmosphere of private leisure places. Novotel (Senior): Novotel is a modern business hotel with international standard. Modern hotel in line with fashion, located in the main business center. Mercure (multi-level mid market brand): including three standard hotels, hotels. The environment is comfortable and the price is reasonable. It is mainly for business tourists, including apartment hotels. Each hotel reflects the characteristics and local conditions of each city. Ibis (economic type): Ibis is famous in Europe for its simplicity, high service quality and economy. Its reputation has a strong brand effect in the rapidly developing Asia Pacific region, and has tourists from home and abroad, and even the whole region. Formule1: Formule1 motel is located in the center of transportation, catering and other services in the city. Provide Motel service with innovative management and low price. ETAP Hotel - there are more than 330 affordable hotels in France and Europe with low price and comfortable environment. Although it is cheap, the hotel is not lack of features: double bed, single upper bed, shower, toilet, and TV set. You can enjoy your favorite programs. Breakfast buffet starts your day with energy. Accor Thalassa - Accor ocean Hall - the art of rejuvenation. Accor Thalassa, a professional brand of health and body care, is a place to get healthy. Accor hotels operates more than 50 bathing and spa centers (in France and around the world). In addition, Accor Thalassa research institute develops and operates a series of special beauty products. In just ten years, Accor International Hotel Group Asia Pacific has developed into the largest and most active Hotel Group in the Asia Pacific region, covering 217 hotels and 40000 rooms in 15 countries, including Australia, New Zealand, New Caledonia, China, Hong Kong, Korea, Singapore, Indonesia, Malaysia, Philippines, Thailand, Vietnam, Cambodia, Laos and Japan. Accor international hotel group is headquartered in Singapore, Bangkok, Shanghai, and Hong Kong, Shanghai, Jakarta, New Delhi, Singapore, Tokyo and Auckland. Accor International Hotel Group has 28 international sales offices all over the world. Accor international hotel group, with its professional management, has everything from design concept, engineering technology and building supporting, to pre opening planning and professional overall operation, only seeking perfection. At present, Accor Asia Pacific has more than 25000 employees, including 8000 employees in China.
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