【兰陵酒是哪个国家的品牌？】

在齐鲁这片神圣的沃土上，绽放着中华酒苑一朵奇葩——兰陵集团。

集团座落在临沂市苍山县境内的兰陵镇。它南接徐州，西邻枣庄，北望蒙山，东濒黄海，处在连接江南、中原的交通咽喉之地。鲁南平原上土沃粮丰，地下高含锶型优质矿泉水，形成了得天独厚的资源优势；3000年传统工艺与现代高新技术相融会构成了企业雄厚的技术优势和品牌优势。

一、悠久的酿造历史，丰厚的文化底蕴

据史料记载：兰陵美酒始酿于商代，古卜辞中的“鬯其酒”记载，便是兰陵美酒的最早见证，迄今已有3000多年的历史。战国时期，这里为楚国重邑，曾对中国思想变革产生巨大影响的一代圣哲荀子，在这里两任兰陵令，为兰陵酒业的发展奠定了历史文化基础。

两汉时期，兰陵美酒已成贡品。1995年秋，在江苏省徐州市狮子山楚王墓的发掘过程中，一个令整个世界酿酒业和考古界震惊的重大发现公诸于世，即兰陵美酒在沉埋2148年后被发掘出土，重新面世，经专家鉴定，这是目前世界上出土年代最久，保存最完好，直接印有贡酒名称的酒品，成为中国95年度十大考古发现之首。楚王陵以石成墓，兰陵美酒置于墓室庖橱间，陶制球形坛内。泥封上印有“兰陵贡酒”、“兰陵丞印”、“兰陵之印”戳记，保存完整无缺。打开封泥后，一股浓郁的酒香溢出，令现场考古专家惊叹不已。经国内外考古专家鉴定，与今日兰陵美酒同为一宗，印证了兰陵美酒3000年的酿造历史。

北魏时期，农学家贾思勰对兰陵美酒生产工艺进行科学分析，加工整理，并载入世界第一部农业科学经典《齐民要术》之中，使这一宝贵的历史文化遗产得以保留至今。

唐代开元盛世，歌舞升平，农业的进步促进了兰陵酒业飞速发展，除贡奉皇宫外，还通过京杭大运河，远销江宁、钱塘等地。

唐诗斗李白开元二十八年五月来山东游历，经下邳过兰陵，闻酒香弥漫，见酒旗飞舞，于是痛饮神往已久的兰陵美酒，触发灵感，写下了：“兰陵美酒郁金香，玉碗盛来琥珀光；但使主人能醉客，不知何处是他乡”千古绝句。李白号称“诗仙”、“酒仙”，斗酒诗百篇，唯对兰陵美酒从色、香、味、情进行了综合鉴赏，描绘出兰陵美酒风格独特、色泽殊美、味压群芳的独特个性。北宋著名书画家米芾饮兰陵美酒后，挥毫泼墨，写下了：“阳羡春茶瑶草碧，兰陵美酒郁金香”的诗句。目前，这一巨联真迹仍完好存于湖北襄樊的米公祠内。由此可见，北宋年间，兰陵美酒与阳羡春茶驰名于大江南北，被颂为宋代的两大名产。

明代医学泰斗李时珍，饮兰陵美酒后，从医学的角度给予高度赞赏，在他的名著《本草纲目》中写道：“兰陵美酒，清香远达，色复金黄，饮之至醉，不头痛，不口干，不作泻。共水秤之重于他水，邻邑所造俱不然，皆水土之美也，常饮入药俱良”。

清代诗坛盟主王渔洋在《寄任同年》一诗中写道：“阳羡六斑茶，兰陵十千酒。古来佳丽区，遥当五湖口……”这里不仅赞美了兰陵美酒的名贵，而且赞美了兰陵自古以来就是一个美丽富饶的地区。

1914年，在“山东第一次物品展览会”上，兰陵美酒、兰陵郁金香分别获得“优等奖银牌”和“最优等褒奖金牌”。

1915年，在美国旧金山召开的“巴拿马－－万国博览会”上，兰陵美酒荣获金质奖章。使这一传统名酒名播海外，誉满神州，跻身于国家名酒之列。

1916年，在“首届中华国货展览会”上，兰陵美酒又获二等奖。

1948年11月，兰陵解放后，在兰陵古镇东醴源私人酒店基础上，联合八家私人大酒店和三十余家私人作坊组建了山东兰陵美酒厂。

新中国成立后，党和政府对兰陵酒业的发展都给予了极大的关注和支持。

1954年，国务院总理周恩来率团参加日内瓦国际和平会议，把兰陵美酒作为“国酒”带到宴会上招待与会各国首脑，再次提高了这一传统名酒的国际声誉。

1957年，全国人民代表大会常务委员会委员长朱德召见城市服务部部长杨一辰时说：“你们山东出一种名酒，叫兰陵美酒，兰陵美酒是李白喝过的，他喝了酒还作了诗。兰陵酒还用原来的陶瓷瓶，把李白的诗句写在上面，加上中外文说明，就可以大量出口”。朱德委员长的这一指示，对改进兰陵酒的包装装潢，增加出口创汇能力起了很大的推动作用。

沧海桑田，世事变幻，兰陵美酒成为中华酒文化的瑰宝。

二、曲折中前进，涅槃中永生

党的十一届三中全会以来，兰陵酒业有了新的发展，企业推行全面质量管理，实施现代化管理战略，以优质的产品，良好的信誉，在激烈的市场竞争中，不断发展壮大。

1993年春，经过不断规模发展，以山东兰陵美酒厂（1994年6月改组为兰陵美酒股份有限公司）为核心，组建成立了山东兰陵企业（集团）总公司。

八五、九五期间，兰陵集团不断发展壮大，跻身于中国500家最大工业企业、中国十大酿酒企业集团和山东省136家重点企业集团之列。

兰陵集团拥有山东兰陵美酒股份有限公司、山东兰陵陈香酒业股份有限公司等多家企业。拥有星级兰陵陈香、兰陵美酒、星级兰陵王、星级兰陵特曲、兰陵喜临门等著名品牌，其中，兰陵陈香、兰陵喜临门、兰陵特曲等系列产品始终保持了国家、省质量技术监督局免检产品称号。2001年，兰陵陈香荣获中国名优食品、中国白酒著名创新品牌称号。企业先后荣获了全国先进集体、全国先进基层党组织、省文明单位等荣誉称号。

殊不知，荣誉的光环下掩藏着巨大的“黑洞”。由于二十世纪九十年代中后期的盲目扩张，管理的松懈，原企业主要负责人和部分高管人员的严重腐败，给企业发展造成了严重创伤，使企业效益跌入了低谷，到了严重资不抵债的程度。在企业管理混乱、负债累累、危机四伏的关键时刻，中共临沂市委、市政府及时调整兰陵集团的领导班子，委派陈学荣同志担任兰陵集团的党委书记、董事长。从此，兰陵集团这艘“昔日兴盛一时，今日濒临破产”的航空母舰，终于打破坚冰，拨正了航向，扬帆启程，再展鸿图。

2003年下半年以来，兰陵集团在陈学荣同志带领下，以“深化内部改革，强化内部管理，优化运营机制，塑造品牌形象”为着力点，确立了“真诚酿美酒，服务聚人心”的经营理念，整合优势资源，凝聚员工力量，强化基础管理，产品质量稳步提升，市场建设不断发展。反腐倡廉工作取得重大成果，企业发展环境得到净化。全体员工团结一致，艰苦创业，奋力拼搏，企业步入了良性、稳定、健康发展的轨道。

——深化改革，收缩战线，轻装上阵。

自2003年下半年以来，兰陵集团“从机制和体制”两方面入手进行改革，采取“紧攥拳头、收缩战线”的策略，对那些市场控制能力弱、赢利空间小的经营单位进行了分离、改制和撤消，彻底甩掉不良资产的束缚，把市场、品牌、管理等优势力量集中到核心企业兰陵美酒股份公司发展上。

同时，打破集团管理体制，将集团机关与股份公司中层职能部门合并，实行“一职双能”的管理模式，突出集团核心企业的品牌、质量、管理等优势，全面提升集团营运能力。

——保护千年品牌，整合市场资源，优化销售队伍。

兰陵品牌是千年酿酒历史铸造的经典品牌，已响誉省内，名扬全国，保护、利用好这一品牌是兰陵集团发展的根本和关键。围绕这个根本，加大工作力度。

在品牌建设上，以弘扬老字号品牌形象为己任，突出“兰陵”品牌新形象，加大产品结构调整力度，剔除过去品牌“多、滥、杂”的短线产品，着力推出有代表企业形象和品牌特色的中高档产品，开发出“醉卧兰陵酒、星级兰陵陈香、星级兰陵王”等系列中高档产品，进一步优化了产品结构，增强了产品赢利能力和市场竞争实力。

在市场建设上，针对竞争复杂激烈形势，初步确立了山东省内和临沂市内两个“主战场”，对市场整体资源进行重新整合，成立21个销售部，对业务人员进行优化组合，实行竞聘承包市场，配套建立奖惩激励机制。同时，在广告宣传策划、市场公关宣传等方面采取得力措施，规范运作程序，充分调动销售人员和经销商的积极性，使企业经营业绩以43%的增长速度持续盘升。

——坚持“以人为本”，运用“三铁精神”提升企业管理水平。

为强化集团内部管理，兰陵集团把管理核心定位为“三铁精神”，即以“铁的心肠、铁的手腕、铁的纪律”来管理企业，把民营企业的用人机制和管理策略借鉴和运用到国有企业中来，以此转变工作作风、强化执行理念，推进内部管理有序运转。

在干部人事制度改革工作方面，破除了干部“铁交椅”，推行“能者上、庸者让、败者下”公开竞聘上岗的用人机制，同时，对工作成绩出色的人员坚持“三给精神”，即给位子、给票子、给荣誉，全力为每一位职工搭建展示自身才的发展平台，极大调动了全员工作的积极性，目前，已有十多名优秀大学生走上了领导岗位。在劳动用工制度改革方面，推行“竞争上岗，优化组合”，压缩后勤机关人员，有一百余名后勤人员分流到一线生产岗位。在收入分配制度改革方面，推行岗位绩效工资制。将职工个人收入与企业经济效益挂钩，建立“岗位靠竞争，收入靠贡献”的新工资分配制度。在物资采购方面，加强管理，严格执行“阳光招标、比价采购”政策，降低成本，堵塞漏洞，提高经济效益。在质量管理方面，进一步树立“质量第一”的观念，以ISO9002国际质量认证标准，从原材料入厂到产成品出厂，对各道工序、各个环节严查细管，并从严加强薄弱环节管理，设立“质量奖”，奖惩分明，确保了兰陵产品质量的稳定性。

——加大反腐力度，强化公司内外部环境治理工作。

兰陵集团发展每况愈下，步步衰退。一个重要原因是整个企业笼罩着一层腐败阴云，造成企业管理混乱，人心浮动，资产流失，市场低迷。2004年3月份以来，省、市纪委、检察部门在兰陵集团大力开展反腐败斗争，先后抓捕了损害国家和公司利益的犯罪嫌疑人26人，涉案金额达千万余元。这一壮举驱散了腐败乌云，重见了丽日蓝天，弘扬了正义，树立了正气，鼓舞了士气。集团上下以此为教训，加大了反腐倡廉工作力度，制定并实施了《关于干部职工勤政廉政建设的若干规定》，公司领导及对外业务单位严于律己，以身作则，不私拿、私占、私自接受外来一切馈赠礼品、礼金，体现了兰陵新一任领导班子务实求进、勤政廉政的精神风貌和优良作风，深受广大客户和社会各界人士的好评。

通过强化管理，理顺体制，发挥优势，兰陵集团在经历了血与火的洗礼后，实现了历史性的转变，生产经营工作又出现了突飞猛进的良好势头。1—11月份，实现销量1.9万吨，实现销售收入1.8亿元，同比增长43.33%，上缴税金同比增加了300万元，解决历史遗留费用9063万元，支付老欠款1100万元，补齐所欠职工工资、养老保险1800万元，偿还贷款3952万元。2005年产品订货会上，订货额突破2.5亿元。

总之，经过一年的努力奋斗，企业面貌发生了巨大变化，昭示了企业必将快速发展迎来辉煌的明天。

三、光明的前景，辉煌的未来

目前，酒类行业的竞争十分复杂激烈。作为鲁酒的代表，兰陵集团的发展面临许多严峻的困难和挑战，在国家宏观调控政策、行业市场竞争，消费群体转变等方面存在着不利影响因素，同时集团内部还存在长期以来形成的困难和包袱。

对此，集团董事长、党委书记陈学荣同志要求广大干部职工要时刻保持清醒头脑，要充分认清形势，视困难为机遇，变压力为动力，要振奋精神，知难勇进。围绕塑造兰陵品牌新形象、再创发展新辉煌，针对集团的发展，提出了今后的奋斗目标，即一年理顺，二年起步，三年再创辉煌。2004年为理顺期，内外部争取理顺好，摸清家底，甩掉包袱，力争在2005年春节前80天实现收入过亿元；2005年，能够轻装上阵，快速起步；2006年实现大发展。

同时，兰陵集团为迎接新的挑战，制定并实施可持续发展战略。

一是继续大力实施名牌战略，从企业内部科研开发、产品生产、营销策略，攻关宣传、市场服务等方面全方位推进，努力树立企业良好新形象，建树起兰陵名牌形象，提高社会知名度和美誉度。

二是大力实施多元化经营战略。为全面增加企业收入，提高经济效益，降低经营风险，公司在坚持以酒业为主经营的前提下，积极利用现有的人力、物力资金、技术、原料等资源优势，实施多元化经营，努力生产和开发科技含量高的产品，提高企业整体赢利能力。

三是实施国际化经营战略。中国已加入世界贸易组织，公司将充分利用现有的外商和国外经销渠道，积极拓展业务，让兰陵产品远销海外，使兰陵在世界经济舞台上尽展自身风采，成为驰名于世的“天下第一酒都”。

兰陵集团全体员工在陈学荣为首的领导班子的带领下，决心以智慧创造业绩，以真诚酿造美酒，以爱心拥抱社会，以创新赢得未来，使植根于齐鲁大地的这朵中华酒苑奇葩，更加婀娜多姿，芳香四溢。

英文翻译：In the holy fertile land of Qilu, there is a wonderful flower of Chinese wine Garden - Lanling group. The group is located in Lanling Town, Cangshan County, Linyi city. It is adjacent to Xuzhou in the south, Zaozhuang in the west, Mengshan in the north, and the Yellow Sea in the East. It is located in the traffic throat connecting Jiangnan and Central Plains. In the plain of Lunan, there is abundant soil and grain, and the underground high-quality mineral water with high strontium content has formed a unique resource advantage; the integration of traditional technology and modern high-tech in 3000 years has formed a strong technical advantage and brand advantage of the enterprise. 1、 With a long brewing history and rich cultural heritage, according to historical records, Lanling wine was first brewed in the Shang Dynasty. The record of "qiqijiu" in ancient inscriptions is the earliest witness of Lanling wine, which has a history of more than 3000 years. During the Warring States period, Xunzi, a great sage of the state of Chu, once had a great influence on the ideological reform of China. He served two terms of Lanling order here, laying a historical and cultural foundation for the development of Lanling liquor industry. During the Han Dynasty, the wine of Lanling had become a tribute. In the autumn of 1995, during the excavation of the tomb of King Chu of Shizishan, Xuzhou City, Jiangsu Province, a major discovery that shocked the whole world's brewing industry and archaeology was made public. That is to say, after 2148 years of burial, Lanling wine was excavated and rediscovered. According to experts, it is the oldest and best preserved wine in the world, which is directly printed with the name of tribute wine. It became China's 95 year old wine Top ten archaeological discoveries. The tombs of the king of Chu are made of stone. The good wine of Lanling is placed in the cupboards of the tombs and in the spherical earthenware altar. The seals of "Lanling gongjiu", "Lanling Chengyin" and "Lanling Zhiyin" are printed on the clay seals, which are intact. After opening the mud, a strong smell of wine overflowed, which surprised the archaeologists on site. Through the identification of archaeologists at home and abroad, it is the same as today's Lanling wine, which confirms the 3000 year brewing history of Lanling wine. During the Northern Wei Dynasty, Jia Sixie, an agronomist, scientifically analyzed and processed the production process of Lanling fine wine, which was recorded in the world's first agricultural science classic Qimin Yaoshu, so that this precious historical and cultural heritage can be preserved up to now. In the heyday of the Tang Dynasty, the development of agriculture promoted the rapid development of the wine industry in Lanling. Besides the tribute to the Imperial Palace, it was also exported to Jiangning, Qiantang and other places through the Beijing Hangzhou Grand Canal. Li Bai, a poet of the Tang Dynasty, visited Shandong Province in May of the twenty eighth year of Kaiyuan era. He passed through Lanling through a pique, smelled the fragrance of wine and saw the wine flag flying. Then he drank the long cherished good wine of Lanling, triggered his inspiration and wrote: "the good wine of Lanling is tulip, and the jade bowl is filled with amber light; however, it makes the host drunk, and he doesn't know where to go.". Li Bai is known as "the immortal of poetry" and "the immortal of wine". There are hundreds of poems about wine fighting. Only through comprehensive appreciation of Lanling's fine wine from color, fragrance, taste and emotion, can he describe the unique characteristics of Lanling's fine wine, such as unique style, special color and beauty, and strong flavor. Mi Fu, a famous calligrapher and painter in the Northern Song Dynasty, wrote a poem: "Yangxian spring tea, yaocaobi, and Lanling wine, tulip". At present, the true work of the giant couplet is still intact in the migong temple in Xiangfan, Hubei Province. It can be seen that during the Northern Song Dynasty, Lanling wine and Yangxian spring tea were well-known in the north and south of the river, and were praised as the two famous products of the Song Dynasty. Li Shizhen, the medical champion of the Ming Dynasty, highly praised the wine from the medical point of view after drinking it. In his famous work compendium of Materia Medica, he wrote: "the good wine of Lanling is fragrant and far-reaching. Its color is golden, and it is drunk, without headache, dry mouth or diarrhea. The weight of the water balance is more important than that of other water. If the neighboring cities are not built, they are all beautiful in water and soil. It is good to drink it and use it as medicine. ". Wang Yuyang, the leader of the poetry circle in the Qing Dynasty, wrote in his poem the same year when he was appointed: "Yang Xian has six spots of tea, and Lanling has ten thousand wines. Jiali District in ancient times, far away from wuhukou... " It not only praises the value of Lanling wine, but also praises that Lanling has been a beautiful and rich area since ancient times. In 1914, at the "Shandong first goods exhibition", Lanling wine and tulip won the "silver medal" and "gold medal" respectively. In 1915, at the Panama world expo held in San Francisco, the United States, Lanling wine won the gold medal. This traditional wine is famous overseas, famous in Shenzhou and among the national famous wines. In 1916, at the first China National Product Exhibition, Lanling wine won the second prize. In November 1948, after the liberation of Lanling, on the basis of Dongliyuan private hotel in the ancient town of Lanling, eight private people's Congress hotels and more than 30 private workshops were established to establish Shandong Lanling wine factory. After the founding of new China, the party and the government have given great attention and support to the development of Lanling liquor industry. In 1954, Zhou Enlai, premier of the State Council, led a delegation to attend the Geneva International Peace Conference, and took the Lanling wine as the "national wine" to the banquet to entertain the heads of the participating countries, once again improving the international reputation of this traditional wine. In 1957, when Zhu De, chairman of the Standing Committee of the National People's Congress, summoned Yang Yichen, Minister of urban service, he said, "you have produced a famous wine in Shandong, called Lanling wine, which was drunk by Li Bai. He also wrote poems after drinking. Lanling liquor also uses the original ceramic bottle to write Li Bai's poems on it, plus the Chinese and foreign language instructions, it can be exported in large quantities. ". This instruction of chairman Zhu De has played a great role in improving the packaging and decoration of Lanling liquor and increasing the export earning capacity. With the vicissitudes of the world, Lanling wine has become the treasure of Chinese wine culture. 2、 After twists and turns, since the Third Plenary Session of the 11th CPC Central Committee, Lanling liquor industry has made new development. The enterprises carry out total quality management, implement modern management strategy, and constantly develop and expand in the fierce market competition with high-quality products and good reputation. In the spring of 1993, through continuous scale development, Shandong Lanling liquor factory (reorganized into Lanling Liquor Co., Ltd. in June 1994) was taken as the core to establish Shandong Lanling enterprise (Group) head office. During the eighth and ninth five-year plans, Lanling Group continued to grow and become one of China's top 500 industrial enterprises, China's top 10 liquor making enterprises and 136 key enterprises in Shandong Province. Lanling group has many enterprises, such as Shandong Lanling Wine Co., Ltd. and Shandong Lanling Chenxiang Wine Co., Ltd. It has famous brands such as star Lanling Chenxiang, Lanling wine, star Lanling king, star Lanling special Qu, and Lanling Xilinmen. Among them, Lanling Chenxiang, Lanling Xilinmen, Lanling special Qu and other series of products have always maintained the title of inspection free products of the national and provincial quality and Technical Supervision Bureau. In 2001, Langling Chenxiang won the title of famous and excellent food and famous innovative brand of Chinese liquor. The enterprise has won the honorary titles of national advanced collective, national advanced grass-roots party organization, provincial civilized unit, etc. However, there is a huge "black hole" hidden under the aura of honor. Due to the blind expansion in the middle and late 1990s, the lax management, and the serious corruption of the principal and some senior executives of the original enterprise, the development of the enterprise has been seriously traumatized, and the efficiency of the enterprise has fallen to a low level, to a serious degree of insolvency. At the critical moment of enterprise management chaos, debt and crisis, Linyi Municipal Party committee and municipal government of the Communist Party of China adjusted the leading group of Lanling group in time and appointed Chen Xuerong as the party secretary and chairman of Lanling group. Since then, the aircraft carrier of Lanling group, which was once prosperous and is now on the verge of bankruptcy, has finally broken the ice, set its course right, set sail and set off for another grand plan. Since the second half of 2003, under the leadership of Comrade Chen Xuerong, Lanling group has established the business philosophy of "sincere brewing of fine wine, service gathering people's hearts" with the focus of "deepening internal reform, strengthening internal management, optimizing operation mechanism and building brand image". It has integrated advantageous resources, gathered staff strength, strengthened basic management, steadily improved product quality and constantly developed market construction Exhibition. Great achievements have been made in anti-corruption work and the development environment of enterprises has been purified. All employees unite, work hard and work hard, and the enterprise has stepped into the track of sound, stable and healthy development. ——We need to deepen reform, shrink the front line, and go to the front in light gear. Since the second half of 2003, Lanling group has carried out reform from two aspects of mechanism and system, adopted the strategy of "clenching fist and contracting front", separated, restructured and cancelled those business units with weak market control ability and small profit space, completely abandoned the shackles of non-performing assets, and concentrated the market, brand, management and other advantages to the core enterprise Lanling The development of Fine Wine Co., Ltd. At the same time, we should break the group management system, merge the Group organs with the middle-level functional departments of the joint stock company, implement the management mode of "one position, two functions", highlight the advantages of the group's core enterprises in brand, quality, management, etc., and comprehensively improve the group's operation ability. ——Protect Millennium brand, integrate market resources and optimize sales team. Lanling brand is a classic brand forged in a thousand years' brewing history. It has been well-known in the province and throughout the country. The fundamental and key to the development of Lanling group is to protect and make good use of this brand. Around this foundation, we will work harder. In terms of brand construction, it is our duty to carry forward the brand image of the old brand, highlight the new image of "Lanling" brand, strengthen the adjustment of product structure, eliminate the short-term products with "many, excessive and miscellaneous" brands in the past, focus on the promotion of medium and high-end products that represent the corporate image and brand characteristics, and develop a series of medium and high-end products such as "drunk Lanling liquor, star Lanling Chenxiang, star Lanling king" Products, further optimize the product structure, enhance the product profitability and market competitiveness. In terms of market construction, two "main battlefields" in Shandong Province and Linyi City have been preliminarily established in view of the complex and fierce competition. The overall market resources have been re integrated, 21 sales departments have been established, the business personnel have been optimized and combined, the competitive contract market has been implemented, and the incentive mechanism of rewards and punishments has been set up. At the same time, we should take effective measures in the aspects of advertising planning and marketing public relations publicity, standardize the operation procedures, fully mobilize the enthusiasm of sales personnel and dealers, and make the business performance continue to increase at a 43% growth rate. ——Adhere to "people-oriented" and use "three iron spirit" to improve the level of enterprise management. In order to strengthen the internal management of the group, Lanling group has positioned the management core as the "three iron spirit", that is, to manage the enterprise with "iron heart, iron wrist and iron discipline", and to use the employment mechanism and management strategy of private enterprises for reference and application in state-owned enterprises, so as to change the work style, strengthen the implementation concept and promote the orderly operation of internal management. In terms of the reform of the cadre and personnel system, we have broken down the "iron chair" of cadres, implemented the employment mechanism of "the competent, the mediocre, and the defeated" open competition for posts. At the same time, we have adhered to the "three give spirit" to the personnel with outstanding performance, that is, to give seats, votes, and honors. We have made every effort to build a development platform for each employee to show their talents, greatly mobilizing the entire staff At present, more than ten outstanding college students have taken the leading positions. In terms of the reform of the labor employment system, the "competition for posts, optimization of the combination" was carried out to reduce the number of logistics personnel, and more than 100 logistics personnel were transferred to front-line production posts. In the aspect of the reform of the income distribution system, the post performance wage system is implemented. Personal income of employees and enterprises

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