【荣成联合是哪个国家的品牌?】
天津荣程祥泰投资控股集团有限公司(以下简称荣程集团)是天津市大型民营骨干企业之一。集团总部座落在天津滨海新区,现有员工总数8000余人,自2001年至今,荣程集团累计实现销售收入4559亿元,实现利税149亿元,社会贡献总额192亿元,社会公益事业投入4.9亿元。
伴随着2008年全球金融危机到来,直接冲击到实际经济,钢铁制造业尤为凸显,供大于求的矛盾日益突出,全球钢铁行业面临产能严重过剩、需求不振和贸易形势紧张的困境,结构性调整问题亟待解决。
介于经营遇到的瓶颈,结合政策导向和社会现象及市场需求,荣程集团进行战略性调整,以实业基因为依托,产融互动为战略,资源整合为核心,互联互通位宗旨,持续创新客户价值。历经近十年的时间,从制造到创造智能制造,实现了从金属到金融,从单一产业到多元化发展,实现了钢铁硬实力与文化软实力的有机结合B2B2C的模式,构建了一体两翼的格局,实现了从一业多地到多业并举产业互联网金融的布局,开创了具有荣程特色的产业互联网金融新业态。
荣程集团钢铁主业具备年产铁、钢、钢材各500万吨的生产能力,形成管(坯)、带(钢)、线(材)、棒(材)四大类产品系列,涵盖普钢、优特钢等上百个规格品种。钢铁主业落实国家“三去一降一补”重要部署,以供给侧改革为主线,多措并举降成本、发力补短板,围绕产城融合做好“加减乘除”,附加值相对较高的优钢和品种钢的比例上升至50%,部分产品成功打入汽车、高铁、海洋工程、军工等领域,并纳入军需供应商名单。同时深入推进环境治理、节能减排及循环经济,通过智能化建设,实现绿色发展,提高钢铁主业综合竞争力。打造成与城市和谐共生的现代化钢铁制造业,积极响应中国制造2025强国战略,加快推进智能制造、绿色制造升级,推动信息化、工业化两化融合,建设成冶金企业智能升级的样板。
荣程互联网金融板块突出产融结合,推进“实体经济+互联网+金融”商业模式,打造“互联网+”的产业集群,实现产业互联网金融新业态,推动滨海云商金控、融宝支付、融资租赁、保理、金融服务、资产管理、大宗商品交易等金融平台,在业务拓展、产品研发、模式创新、互联互通等方面取得了突破性进展。其中,融宝支付2017年前三季度实现交易规模3200亿元,在全国200多家支付公司里,交易规模和盈利能力位于行业前列。为平台品牌化奠定坚实基础。
文化产业是集团转型升级战略发展的重要方向之一。泰悦国际作为国际文化、健康养生前沿投资主体,主导荣程集团文化健康板块的相关投资。 作为文化产业发展的核心品牌,时代记忆自创立以来专注于弘扬中华优秀传统文化以及全球非物质文化遗产传承保护和创新传播;以“生命、生活、生态”为发展核心,打造人与自然和谐共生;以时代记忆平台为载体,构建服务体系和投资体系,汇集具有中国及世界文化特色的非物质文化遗产的匠人资源和精湛工艺、精美产品;以中华上下五千年来悠久的非物质文化遗产为基础,进行挖掘、保护并创意、创新,为传统文化产业及传承人提供多维度、多层次的文化产业投资、融资及文化发展相关配套服务,推动传统文化与科技创意,品牌传承与商业开发的融合;探索中华传统品牌跨文化传播的国际推广模式。2013年12月26日时代记忆品牌下文化项目“时代记忆纪念馆”正式落成开幕,“追寻时代记忆,传承时代精神”,作为时代梦想的呈现者,开馆3年多来累计接待游客近40万人次,目前已成为京津冀地区重要的爱国主义教育基地,未来将在此基础上继续推动建设时代记忆文化产业园区,同时,推进创新创意文化的发展,引导创新、创意、创造、创业,打造时代“四创空间”;以产品为核心、打造“古今结合,东西方文化融合,产融互动”的运营模式,实现钢铁硬实力与文化软实力的融合,并以此来带领一种积极的生活方式,引导一种健康的消费模式。
荣程健康板块贯彻健康中国2030规划,积极响应国家扶贫政策。倡导“身心合一”的理念,围绕“身、心、灵”健康和“生命、生活、生态”六个维度,开辟“食、养、疗、修”四个健康领域,助力“健康中国”、人类健康百年梦的实现。目前,以国内“五大基地”和俄罗斯、加拿大等国际健康绿色资源为支撑,以“祥青堂”中药种植、深加工、中医治疗为基础,以“放心购”电商为平台的健康板块发展势头良好。成功推出“爱咪鼠”、“北纬45”、“孝親米”等一系列品牌,产品市场认知度稳步提升。秉持扶贫、扶智相结合,深入黑龙江、山东、甘肃等省区开展扶贫活动,取得了良好的社会效应。
走进新时代的荣程,坚持以战略指引新思路,用创新带领新时代,用文化带领新征程,坚持以人才铸就新辉煌。坚持“家的文化、水的理念”,用“真”字为人、以“诚”字处事,德勤治家,创新永恒,一路坚持坚守。在新时代下,荣程人将坚持“用长征精神走人生,用匠人精神打磨人生,用强有力的精神塑造人生”,乘着“十九大”的东风,不忘初心、牢记使命,与时俱进,砥砺奋进,为实现美丽中国魅力中华贡献力量。
英文翻译:Tianjin Rongcheng Xiangtai Investment Holding Group Co., Ltd. (hereinafter referred to as Rongcheng group) is one of the large private key enterprises in Tianjin. Headquartered in Binhai New Area, Tianjin, the group now employs more than 8000 people. Since 2001, Rongcheng group has achieved sales revenue of 455.9 billion yuan, profits and taxes of 14.9 billion yuan, social contribution of 19.2 billion yuan and social public welfare investment of 490 million yuan. With the advent of the global financial crisis in 2008, which directly impacted the real economy, the steel manufacturing industry is particularly prominent, and the contradiction between supply and demand is increasingly prominent. The global steel industry is facing the dilemma of serious overcapacity, weak demand and tense trade situation, and structural adjustment problems need to be solved urgently. Based on the bottleneck encountered in operation, combined with policy orientation, social phenomenon and market demand, Rongcheng group has made strategic adjustment, relying on industrial gene, industry finance interaction as strategy, resource integration as core, interconnection as purpose, and continuous innovation of customer value. In the past ten years, from manufacturing to creating intelligent manufacturing, it has realized the B2B2C mode from metal to finance, from single industry to diversified development, and the organic combination of steel hard power and cultural soft power. It has constructed the pattern of one body and two wings, realized the layout of Internet finance from one industry and multiple fields to multiple industries, and created the industrial interconnection with the characteristics of prosperity New business form of online finance. Rongcheng group's iron and steel industry has an annual production capacity of 5 million tons of iron, steel and steel, forming four major product series of pipe (Billet), belt (steel), wire (material) and bar (material), covering hundreds of specifications such as general steel and special steel. The main business of iron and steel implements the important deployment of "three removal, one reduction and one compensation", takes the supply side reform as the main line, takes multiple measures to reduce costs and make efforts to make up for shortcomings, and completes "addition, subtraction, multiplication and division" around the integration of production and city. The proportion of high-quality steel and variety steel with relatively high added value rises to 50%. Some products have successfully entered the fields of automobile, high-speed rail, marine engineering, military industry, etc., and are included in the name of military suppliers Single. At the same time, we will further promote environmental governance, energy conservation, emission reduction and circular economy, realize green development through intelligent construction, and improve the comprehensive competitiveness of the main steel industry. Build a modern iron and steel manufacturing industry in harmony with the city, actively respond to the strategy of "made in China 2025", accelerate the upgrading of intelligent manufacturing and green manufacturing, promote the integration of informatization and industrialization, and build a model for intelligent upgrading of metallurgical enterprises. Rongcheng Internet financial sector highlights the integration of production and finance, and promotes the "real economy + Internet plus finance" business model, creating "Internet plus" industrial clusters, and realizing the new industry internet financial format, and promoting financial services such as financial management, financial leasing, factoring, financial services, asset management, commodity trading and other financial platforms in the coastal business, in terms of business development, product development, and Breakthroughs have been made in model innovation and connectivity. Among them, Rongbao payment achieved a transaction scale of 320 billion yuan in the first three quarters of 2017. Among more than 200 payment companies in the country, the transaction scale and profitability are in the forefront of the industry. Lay a solid foundation for platform branding. Cultural industry is one of the important directions of the group's transformation and upgrading strategy. As the leading investor of international culture and health care, tyyue international leads the relevant investment of Rongcheng group's culture and health sector. As the core brand of the development of cultural industry, time memory has been focusing on the promotion of Chinese excellent traditional culture and the inheritance, protection and innovation of global intangible cultural heritage since its establishment; taking "life, life and ecology" as the development core, building a harmonious coexistence between human and nature; taking the time memory platform as the carrier, building a service system and investment system, bringing together China and the world Based on the intangible cultural heritage of 5000 years in China, we will explore, protect, innovate, provide multi-dimensional and multi-level cultural industry investment, financing and cultural development related supporting services for traditional cultural industry and inheritors, and promote traditional culture and science It also explores the international promotion mode of cross-cultural communication of traditional Chinese brands. On December 26, 2013, the cultural project "era memory Memorial Hall" under the era memory brand was officially opened, which "pursues the era memory and inherits the spirit of the era". As the presenter of the era dream, the museum has received nearly 400000 tourists in more than three years since its opening. At present, it has become an important patriotism education base in Beijing, Tianjin and Hebei. Based on this, it will continue to promote the construction of era memory At the same time, we will promote the development of innovative and creative culture, guide innovation, creativity, entrepreneurship, and create the "four creative spaces" of the times. We will build an operation mode of "integration of ancient and modern, integration of eastern and Western cultures, and interaction of industry and finance" with products as the core, so as to realize the integration of steel and iron hard strength and cultural soft strength, and lead a positive way of life Lead a healthy consumption mode. Rongcheng health sector implements the health China 2030 plan and actively responds to the national poverty alleviation policy. It advocates the concept of "the integration of body and mind". Focusing on the six dimensions of "body, mind and spirit" health and "life, life and ecology", it has opened up four health fields of "food, nutrition, therapy and cultivation" to help realize the "healthy China" and the Centennial dream of human health. At present, with the support of "five bases" in China and international health green resources such as Russia and Canada, based on "xiangqingtang" traditional Chinese medicine planting, deep processing and traditional Chinese medicine treatment, and based on "assured purchase" e-commerce platform, the health sector has a good momentum of development. We have successfully launched a series of brands, such as "Amir", "north latitude 45", "xiaoqinmi", and steadily improved the market awareness of our products. Adhering to the combination of poverty alleviation and wisdom, we have carried out poverty alleviation activities in Heilongjiang, Shandong, Gansu and other provinces and regions, and achieved good social effects. To enter the new era, we should adhere to the strategy to guide new ideas, innovation to lead the new era, culture to lead the new journey, and talent to create new brilliance. Adhere to the concept of "family culture and water", use the word "true" as a person, use the word "sincere" to deal with affairs, manage the family by virtue, innovate forever, and stick to it all the way. In the new era, the Rongcheng people will adhere to the principle of "taking life with the spirit of Long March, polishing life with the spirit of craftsman, shaping life with a strong spirit". Taking the east wind of the 19th national congress, they will not forget their original mind, remember their mission, keep pace with the times, forge ahead, and contribute to the realization of the charm of China.
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