【分众传媒是哪个国家的品牌?】
国内领先的数字化媒体集团,首创电梯媒体,在户外楼宇视频市场处于领先地位,国内较具影响力的传媒机构
分众传媒诞生于2003年,在全球范围首创电梯媒体。分众传媒营收超百亿关键在于开创了【电梯】这个核心场景。电梯是城市的基础设施,电梯这个日常的生活场景代表着四个词:主流人群,必经,高频,低干扰。今天4亿城市人口,每天2亿看分众。分众电梯媒体,覆盖120个城市,140万个电梯网点,5亿人次城市主流人群的日均到达。
分众在主流城市主流人群必经的电梯空间中每天形成了高频次有效到达,从而形成了品牌引爆的能力。
这是一个移动互联网的时代,消费者可以随时随地取得任何信息,并且取得信息的成本为零,但对于品牌传播而言,选择太多是个巨大的困境。晚上你可以选择看电视、看视频、看微信、玩游戏、教小孩读书,也可以在外面逛街、喝茶聊天、看电影K歌,这个时代人有太多选择,即使你选择看电视也有120个频道,看视频有更多选择,移动端更是资讯的过度,人被信息淹没,这反而使电梯媒体的价值凸显。对绝大多数城市主流消费者来说:人总要回家,总要上班,人总要等电梯分众抓住了【电梯】这个核心场景。电梯是城市的基础设施,电梯代表着四个词:主流人群、必经、高频、低干扰。
英文翻译:The leading digital media group in China, the first elevator media, is in the leading position in the outdoor building video market. The more influential media organization focus media was born in 2003, the first elevator media in the world. The key to focus media's revenue exceeding 10 billion is to create the core scene of "elevator". The elevator is the infrastructure of the city. The daily life scene of the elevator represents four words: mainstream people, must pass, high frequency, low interference. Today, the population of 400 million cities is 200 million people a day. Focus elevator media, covering 120 cities, 1.4 million elevator outlets, and the daily average arrival of 500 million urban mainstream people. In the elevator space that the mainstream people in the mainstream city must pass through, the crowd has formed the high frequency effective arrival every day, thus forming the ability of brand initiation. This is a mobile Internet era, consumers can get any information anytime and anywhere, and the cost of getting information is zero, but for brand communication, choosing too much is a huge dilemma. In the evening, you can choose to watch TV, watch video, watch wechat, play games, teach children to read books, or go shopping outside, have tea and chat, watch movies and karaoke. In this era, people have too many choices. Even if you choose to watch TV, there are 120 channels. There are more choices to watch video. The mobile end is more information overload, and people are inundated by information, which highlights the value of elevator media. For the majority of urban mainstream consumers: people always go home, always go to work, and people always wait for the elevator focus to grasp the core scenario of [elevator]. The elevator is the infrastructure of the city. The elevator represents four words: mainstream people, must pass, high frequency, low interference.
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