明星衣橱在网上购物行业中的票数：10
【明星衣橱是哪个国家的品牌？】
明星衣橱是一款基于时尚大数据的移动应用。用技术解读时尚，让时尚大众化——时尚直接引导大众消费，大众容易地消费时尚。在用户看来，明星衣橱是一本可以在线购买时尚商品的时尚杂志，一个个性化的全球潮品线上购物渠道，一个时尚Shoppingmall。
应用场景：
人们每天在网上、杂志里、影视剧、综艺节目里……看到明星、时尚达人穿什么衣服（街拍或者视频），一下子就有了购买冲动，马上就想买到，跟着穿搭。
明星衣橱就实现了女孩们的这个愿望：
1、看到明星穿了一件什么衣服，会给你提供多条购物线索, 有同款也有相似款，定向引导你买到图中展示的衣服。
2、任一件衣服都有自动产生的搭配方案，甚至还可以展示哪位明星、时尚达人穿过这样的衣服，直观地看到穿搭效果。
实现方法：
明星衣橱找到了一种方法，可以自动解读、关联时尚数据 ，实现时尚与大众消费间的有效对接——这就是“时尚DNA系统”，它将非结构化的时尚数据结构化，然后在时尚大数据基础上建立起时尚购物应用。
发展现状：
明星衣橱2012年8月正式上线，在一年多的时间里，已经迅速积累了2000万优质女性用户，日均活跃用户超过150万人。
公司已经获得两家风险投资集团的投资。
公司的目标：
在3-5年内，将明星衣橱发展成为连接线上和线下、名符其实的时尚购物入口。
英文翻译：Star wardrobe is a mobile application based on fashion big data. Use technology to interpret fashion and make it popular - Fashion directly guides the public to consume, and the public can easily consume fashion. In the view of users, star wardrobe is a fashion magazine that can buy fashion goods online, a personalized global fashion online shopping channel, and a fashion shopping mall. Application scenario: people are on the Internet, in magazines, in movies and TV plays, in variety shows every day When you see what clothes stars and fashion experts wear (street photography or video), you have the impulse to buy them. You want to buy them right away and wear them. The star wardrobe realizes this wish of girls: 1. Seeing what a star wears will provide you with multiple shopping clues, including the same and similar ones, and guide you to buy the clothes shown in the picture. 2. There is an automatic matching scheme for any clothes, and even it can show which star and fashion expert wears such clothes, so as to directly see the wearing effect. Implementation method: Star wardrobe has found a way to automatically interpret and correlate fashion data, and realize the effective docking between fashion and mass consumption - this is the "fashion DNA system", which will structure unstructured fashion data, and then build fashion shopping application based on fashion big data. Development status: Star wardrobe was officially launched in August 2012. In more than one year, it has rapidly accumulated 20 million high-quality female users, with more than 1.5 million daily active users. The company has acquired investment from two venture capital groups. The company's goal: in 3-5 years, the star wardrobe will be developed into a real fashion shopping entrance connecting online and offline.
浙公网安备 33011802001999号
