【四明是哪个国家的品牌？】

南京四明眼镜店有限责任公司创建于1937年5月，是由史云林等四位浙江宁波人合股创立的,迄今已有70多年的历史。“四明”的名称来源于四人合股，加之过去人们称戴眼镜者为四眼，希望四只眼睛都明亮，故取名为四明眼镜店。四明从创建开始就坐落于南京的太平南路商业中心，当时的服务对象主要是达官贵人和商界名流，当时的国民党参谋总长顾祝同等均是四明的常客，在1943年---1947年的4年间四明就开设了三家分店，当时在同行内和社会上就享有较高的声誉，1956年公司合营后，改称为国营四明眼镜店。八十年代后期至九十年代初，是四明创建后发展最辉煌的时期。

近几年南京城市飞速发展，城市改造簇新不断，四明也几经搬迁，但都从未远离过她的发源地点，现在已成为南京新街口商业圈不可缺少的一个亮点，在70多年的经营中，四明以品质求生存，以品牌求发展，每年都获得省市部委颁发的各种荣誉，在2004年通过了ISO9001:2000质量体系认证，同年成为首家通过国家质量技术监督局测评，获得“生产经营许可证”的企业，2006年四明被国家商务部首批认定为“中华老字号”眼镜专业名店，2008年荣获江苏省著名商标，由此更是在同行中树立了企业龙头形象。

随着市场的发展，竞争愈来愈激烈，四明率先引进法国百里奥全自动电脑割边机，德国蔡司焦度计，等一系列大型设备，在人力资源上四明拥有30年以上工作经验的国家注册验光师数名，大专、本科以上学历的验光员占到80%。他以雄厚强大的技术力量，精确地验配技术，优质可靠的服务质量，严格规范的服务管理，在众多同行中保持着领先的地位，赢得了广大消费者的信赖，拥有很大一批忠实的顾客。

现在人们的保健意识愈来愈强，对眼镜这个特殊商品的要求也愈来愈高，四明深知要想让老字号的招牌牢牢立在顾客的心里，不能光靠吃老本，还要与时俱进的调整镜架的款式，发展更新验配技术，通过各方努力，现在四明除了四家连锁店外，还进驻南京军区总院，在医院眼科开设了医学配镜点，这样避免了想散瞳验光的顾客，在普通连锁店面内，验光师没有用药权的尴尬。还有部分患有眼疾的顾客，在医学配镜点通过医生专家的眼科检查，再和我们的验光师共同会诊，开出合理的配镜处方，避免了医学建议与专业验光相冲突的尴尬，也省了顾客在医院和配镜点来回奔波的时间。

在未来的发展道路上，四明将在传统验光方法的基础上，更大程度的结合医学验光，建立独立的医学验光中心，以后诸如白内障前期，白内障术后，圆锥加膜，低视力，等特殊的配镜顾客在四明都能配到合适满意的眼镜，还他们眼前一片光明。

老字号的企业，年青的生命力，四明人将带着责任与动力在竞争中绽放新的光彩。

英文翻译：Founded in May 1937, Nanjing Siming glasses store Co., Ltd. is a joint venture of four Ningbo people in Zhejiang Province, including Shi Yunlin. It has a history of more than 70 years. The name of "Siming" comes from the joint venture of four people. In the past, people used to call those who wore glasses four eyes, hoping that all four eyes were bright, so it was named Siming glasses store. Siming was located in the South Taiping Road business center of Nanjing since its establishment. At that time, its service objects were mainly dignitaries and business celebrities. At that time, Gu Zhutong, the chief of staff of the Kuomintang, and so on, were regular customers of Siming. During the four years from 1943 to 1947, Siming opened three branches. At that time, Siming enjoyed a high reputation in the industry and society. After the joint venture of the company in 1956, it was renamed as State owned Siming glasses store. From the late 1980s to the early 1990s, it was the most brilliant period of development after the founding of the four Ming Dynasties. In recent years, with the rapid development of Nanjing City, the city transformation continues, and Siming has been relocated several times, but it has never been far away from its birthplace. Now it has become an indispensable bright spot in Nanjing new street corner business circle. In more than 70 years of operation, Siming strives for survival by quality and development by brand. It has won various honors issued by provincial and municipal ministries and commissions every year, and passed ISO9001 in 2004 2000 quality system certification, in the same year, it became the first enterprise that passed the evaluation of the State Bureau of quality and technology supervision and obtained the "production and operation license". In 2006, Siming was recognized as the first batch of "China Time-honored Brand" glasses professional stores by the Ministry of Commerce of the people's Republic of China. In 2008, Siming was awarded the famous trademark of Jiangsu Province, thus establishing the leading image of the enterprise among peers. With the development of the market, the competition is becoming more and more fierce. Siming took the lead in introducing a series of large-scale equipment, such as French bairio full-automatic computer edge cutting machine, German Zeiss focimeter, etc. Siming has more than 30 years of work experience in human resources, and a number of national registered optometrists, accounting for 80% of the optometrists with college degree or above. With strong technical force, accurate matching technology, high-quality and reliable service quality, and strict and standardized service management, he has maintained a leading position in many peers, won the trust of consumers and a large number of loyal customers. Now people's health care awareness is getting stronger and stronger, and the requirements for glasses, a special commodity, are getting higher and higher. Siming knows that if we want to keep the old brand signboards firmly in the hearts of customers, we can't just eat the old ones, but also adjust the style of the frame with the times, develop and update the matching technology. Through the efforts of all parties, Siming is now stationed in the General Hospital of Nanjing Military Region in addition to four chain stores In order to avoid the embarrassment that the optometrist has no right to use medicine in the general chain store, we set up a medical matching point in the ophthalmology department of the hospital. There are also some customers with eye diseases, who pass the ophthalmic examination of doctors and experts at the medical matching point, and then consult with our optometrists together to make a reasonable matching prescription, which avoids the embarrassment of the conflict between medical advice and professional optometry, and saves the time for customers to rush back to the hospital and matching point. In the future, Siming will establish an independent medical optometry center on the basis of traditional optometry, and combine it with medical optometry to a greater extent. In the future, special mirror matching customers such as pre cataract, post cataract surgery, conical membrane, low vision, etc. will be able to match appropriate and satisfactory glasses in Siming and give them a piece of light in front of their eyes. Old brand enterprises, young vitality, Siming people will take responsibility and drive to bloom new brilliance in the competition.

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