我要投票 哈露芬在其他行业中的票数:147
· 外 推 电 报 ·
2025-04-02 20:16:37 星期三

【哈露芬是哪个国家的品牌?】

哈露芬是什么牌子?「哈露芬」是 广东昭达实业有限公司 旗下著名品牌。该品牌发源于广东省揭阳市,由创始人陈少鸿在2011-05-11期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。

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哈露芬是昭达旗下针对儿童居家服饰产品设计研发的一个线下品牌。哈露芬跟随儿童家居服市场的变化,通过自身不断的改进与完善,从整个运营体制上发生很大的突破和改善,初步形成了一个配套设施完善,发展的品牌形象,呈现出了强大的品牌生命力,在市场上有了一定的根基和份额,拥有了一批固定的消费群体和资源。

哈露芬以活力与时尚的展示为主题,将亮丽的色彩搭配、个性时尚的款式设计及贴合肌肤的舒适感结合,将率性天真的儿童气息注入到现代的都市感中。

哈露芬在设计上紧跟时尚潮流,并巧妙将儿童居家服饰独有的乖巧、可爱与之融合,创造出既体现儿童的童真又具时尚的独特风格。

广东省普宁市昭达制衣有限公司成立于2003年,是一家集研发设计、生产销售、电子商务于一体的规模化多品牌家居服饰企业。在2015年3月,公司的名称由原来的普宁市昭达制衣有限公司更名为广东昭达实业有限公司。从原有的十几个人的小作坊发展为现在拥有儿童及大人一起的4个品牌的企业,已成为家居服饰行业的新锐力量。心存“昭盈八方,达腾百年”的鸿鹄之志,昭达将每一个品牌产品都达到行业技术标准,为客户带来舒适生活的改变,并以人性化,前瞻性的理念,缔造生活唯美品质。如今公司旗下拥有“卡丽纯”、“啵啵啦”、“哈露芬”、“佰馨美”四大品牌,以“休戚与共,同创辉煌”为企业的发展宗旨,专心于家居服饰的研发与生产。

其中啵啵啦、哈露芬、佰馨美是线下品牌,卡丽纯是线上品牌(网络时尚服饰品牌)。啵啵啦、哈露芬是儿童类居家服饰品牌,针对不同层次的消费者分别进行产品的设计研发,而佰馨美是昭达线下的一个成人家居服品牌。

公司现在厂房面积可达25000平方米,主要分为研发中心、营销中心、生产中心、仓储物流、电子商务5大块。员工近400人,拥有设备420多套,年生产家居服可达 500万套左右,年生产总值近1亿多元。公司按成人、儿童两个产品体系配置研发团队,年投资研发费用近300万套,现有设计师8人,辅助设计16人,负责国内营销人员20人,规划在2015年营销团队达到50余人。我们还拥有一支电商团队,共70多人,包括60多人的营运人员和10多个仓库人员,单电子商务的办公区域就有1000多平方米,另外还有2000多平方的后备办公区域和3000多平方的仓库。

目前,公司已打造一支集产品开发、设计及生产的制作队伍。以市场为依托,技术为核心,人才为基础,运用科学的服装设计体系与现代化计算机管理体系,为广大客户提供产品与服务。经过时间的历练和不断的自我完善,昭达秉承“创新举,鸿鹄志”的企业精神,坚持用企业文化提升企业核心竞争力,使企业在发展中树立起良好的社会形象。


英文翻译:Harufen is an offline brand designed and developed by Zhaoda for children's home clothing products. Following the change of children's home furnishing service market, through continuous improvement and improvement, harufen has made great breakthrough and improvement in the whole operation system, initially formed a brand image with complete supporting facilities and development, showing a strong brand vitality, with a certain foundation and share in the market, and a number of fixed consumer groups and resources. With the theme of vitality and fashion display, harufen combines bright color matching, personalized and fashionable style design and skin fitting comfort, and infuses the frank and naive children's breath into the modern urban sense. Harufen keeps up with the fashion trend in design and ingeniously integrates the unique cleverness and loveliness of children's home clothes to create a unique style that not only embodies children's innocence but also has fashion. Founded in 2003, Guangdong Puning Zhaoda Clothing Co., Ltd. is a large-scale and multi brand household clothing enterprise integrating R & D, design, production and sales, and e-commerce. In March 2015, the name of the company was changed from Puning Zhaoda Garment Co., Ltd. to Guangdong Zhaoda Industrial Co., Ltd. From the original small workshop with more than ten people to the enterprise with four brands of children and adults, it has become a new cutting-edge force in the household clothing industry. With the lofty aspiration of "Zhaoying eight directions, reaching the centenary of Teng", Zhaoda will make every brand product meet the technical standards of the industry, bring the change of comfortable life for customers, and create the aesthetic quality of life with the humanized and forward-looking concept. Now the company has four major brands of "calichun", "bobola", "harufen" and "baixinmei". With the development tenet of "sharing weal and woe and creating brilliance together", the company focuses on the R & D and production of home furnishings. Among them, bobola, harufen and baixinmei are offline brands, while Kali is purely online brand (online fashion clothing brand). Bobola and harufen are children's home clothing brands. They design and develop products for different levels of consumers. Baixinmei is an adult home clothing brand under the Zhaoda line. Now the factory area of the company can reach 25000 square meters, mainly divided into five parts: R & D center, marketing center, production center, warehousing and logistics, and e-commerce. With nearly 400 employees and more than 420 sets of equipment, the annual production of home furnishings can reach about 5 million sets, and the annual production value is more than 100 million yuan. The company allocates R & D teams according to two product systems of adults and children, with an annual investment of nearly 3 million sets. It has 8 designers, 16 auxiliary designers, 20 domestic marketing personnel, and plans to reach more than 50 marketing teams in 2015. We also have an e-commerce team of more than 70 people, including more than 60 operators and more than 10 warehouse personnel. The office area of single e-commerce is more than 1000 square meters, and there are more than 2000 square meters of backup office area and more than 3000 square meters of warehouse. At present, the company has built a production team integrating product development, design and production. Relying on the market, technology as the core, talent as the basis, using scientific clothing design system and modern computer management system, to provide products and services for our customers. Through time experience and continuous self-improvement, Zhaoda adheres to the enterprise spirit of "innovation and ambition", adheres to the use of corporate culture to enhance the core competitiveness of the enterprise, so as to establish a good social image in the development of the enterprise.

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