【牧马湖是哪个国家的品牌?】
安徽牧马湖农业开发集团有限公司,是集农业开发、粮食收储、加工销售为一体的省农业产业化龙头企业,地处天扬公路沿线,西临205国道,东近江苏扬州港,水陆交通便利。公司成立于2001年4月份,注册资金5000万元,下设“天长市兴盛粮油有限公司”、“安徽牧马湖米业有限公司”、“天长市天益米业有限公司”三个子公司。2014年度企业营业收入24443万元,集团职工136人,其中大专以上人员32人,专业技术人员28人。目前原粮和成品粮仓容为50000多吨,拥有日加工稻谷能力800吨、年加工稻谷能力30万吨的大米生产线计4条。
公司自建立至今,始终秉承“安全健康米、生态有机粮”的核心价值观,坚持“服务农民,回报社会,合法经营,滚动发展”的经营模式,奉行“以人为本、以质取胜、诚实信用、顾客至上”的宗旨,明确企业的未来发展方向和战略规划,并结合企业内部的“立体循环”管理和核心竞争力团队的着力打造,让牧马湖集团行走在一条健康、良性的道路上,将牧马湖打造成“百亿企业、百年企业”。
近两年,公司不断加大力量塑造自已的品牌,对内,从人才建设、企业文化建设着手,夯实内部管理基础,形成具有牧马湖特色的的企业文化,外传客户,内渗员工。也进一步坚定了将牧马湖打造成百年企业的信念;除此以外,还以企业的对外形象、产品的创新、顾客的满意度、科学的定价和利用互联网宣传等手段来支撑品牌的良性发展。
公司在守法经营的基础上,严格以市场需求为导向,从基地建设、原料采购到生产加工销售,采取“公司+基地+专业合作社+农户”经营模式,时刻注意产品售后、服务、质量的同时,更让客户体验到产品是从田头直接到达餐桌的终极服务。
坚守承诺的背后,牧马湖做到了与种田大户和专业合作社无缝对接有机、无公害水稻种植基地5万多亩,和农民签订农业订单的优质稻田近20万亩,而这些农业订单的价格都高于市场收购价,不仅使企业从源头稳定原料的优质供应,也起到了农民增收、农业增效、合作共赢、共同致富的作用。下一步,我们牧马湖集团将采取以龙头企业为主导、农民入股、土地流转的合作模式,增加种植基地的面积,壮大优质稻田板块,建立食品质量追溯体系,创建中国从田间到餐桌的健康大米庄园。
英文翻译:Anhui mumahu Agricultural Development Group Co., Ltd. is a leading agricultural industrialization enterprise in Anhui Province, which integrates agricultural development, grain storage, processing and sales. It is located along Tianyang highway, adjacent to 205 national highway in the West and Yangzhou port in Jiangsu Province in the East, with convenient water and land transportation. The company was founded in April 2001 with a registered capital of 50 million yuan. It has three subsidiaries: "Tianchang Xingsheng grain and Oil Co., Ltd.", "Anhui mumahu rice Co., Ltd." and "Tianchang Tianyi rice Co., Ltd.". In 2014, the business income of the company was 244430000 yuan, 136 employees of the group, including 32 people with college degree or above and 28 professional and technical personnel. At present, the storage capacity of raw grain and finished grain is more than 50000 tons, and there are four rice production lines with daily rice processing capacity of 800 tons and annual rice processing capacity of 300000 tons. Since its establishment, the company has always adhered to the core values of "safe and healthy rice, ecological organic food", adhered to the business model of "serving farmers, repaying the society, legal operation, rolling development", adhered to the purpose of "people-oriented, quality-oriented, honest and credit, customer first", defined the future development direction and strategic planning of the enterprise, and combined with the "three-dimensional" within the enterprise The circular "management and core competitiveness team strive to create, let the group walk on a healthy and healthy road, and build the group into a" ten billion enterprise, a hundred year enterprise ". In the past two years, the company has been increasing its efforts to build its own brand. Internally, from the perspective of talent construction and corporate culture construction, the company has strengthened the internal management foundation, and formed a corporate culture with the characteristics of Muma lake, which is transmitted to customers and employees. It also further strengthened the belief of building Muma lake into an enterprise for hundreds of years; in addition, it also supported the sound development of the brand by means of the external image of the enterprise, product innovation, customer satisfaction, scientific pricing and Internet publicity. On the basis of law-abiding operation, the company strictly takes the market demand as the guide, from base construction, raw material procurement to production, processing and sales, adopts the operation mode of "company + base + professional cooperative + farmer", pays attention to the after-sale, service and quality of products, and makes customers realize that products are the ultimate service from the field to the dining table. Behind the commitment, Muma lake has achieved seamless docking with large farmers and professional cooperatives in organic and pollution-free rice planting base of more than 50000 mu, and nearly 200000 mu of high-quality rice fields signed agricultural orders with farmers, and the prices of these agricultural orders are higher than the market purchase prices, not only making the enterprise stabilize the high-quality supply of raw materials from the source, but also increasing farmers' income, agricultural efficiency and cooperation We will work for win-win results and common prosperity. Next, we will adopt the cooperation mode of leading enterprises, farmers' equity and land transfer, increase the area of planting base, expand the high-quality rice field plate, establish food quality traceability system, and create a healthy rice farm from field to table in China.
本文链接: https://www.waitui.com/brand/09ab5fce4.html 联系电话:400-0550-458