【Transcend创见是哪个国家的品牌？】

1988年夏天，三十出头的束崇万先生带着一位工程师开始了他的创业生涯。没有大财团支持的他体认到，想在这竞争激烈的计算机信息产业中生存，便要走一条与众不同的路。经过了草创初期的艰难与考验，终于获致稳健而飞跃的成长。到今天，创见资讯已经成为拥有多个国外子公司、全球员工超过2200人的跨国性企业。

投入大量研发经费与人力，创见建立了完整的产品线，主要产品为各式内存、数字记忆卡、USB行动碟、可携式硬盘产品、多媒体产品、绘图卡与其它外围产品，超过2000种的产品可支持所有的电子产品所需。少量多样的利基市场，加上成功建立了自有品牌「Transcend」的高质量形象，创见有效累积了全球超过五千个忠诚客户，并能兼顾高利润与高成长，使得创见成为台湾唯一的特殊型记忆卡制造商，并跻身全球前三大。

为了拓展国际市场，束崇万先生于1990年在美国洛杉矶创立第一个海外子公司，作为拓展美洲市场的据点。而后，创见陆续在德国汉堡(1992)、荷兰鹿特丹(1996)，日本东京(1997)，香港(2000)成立子公司，在中国北京(2000)、上海(2001)及各主要城市皆陆续成立营销据点，并与各地的经销伙伴紧密合作，建立了绵密的营销网，产品营销一百余国。为了更贴近消费大众，创见在全省开设5间创见产品专卖店，直接提供消费者多样的选择、实时的产品咨询与迅速退换货的服务，未来将继续于全国各地建置专卖店，而2000年创见在线购物网站的成立，更使创见的通路结构进一步向下延伸，Transcend品牌更深植人心。

创见掌握成功的关键是完善的管理，而优秀的人才更是创见奋勇向前的最大动力。创见一向视人才为公司最宝贵的资产，也愿意提供最优良的环境使所有员工发挥最大潜能。除了硬件设施与福利政策，创见更重视人才的培育与成长，在这里，每个人都有机会获得完整的教育训练、充实的终身学习、灵活的职务轮调以及丰富的海外历练。这份与公司共同成长的价值观，已深植每一个创见人的心中，并凝聚成无可取代的「创见文化」。

不断的创新与自我超越，是创见永远的奋斗目标。透过以下各章节的说明，您将会对创见的发展历程有完整的了解，也相信您能对创见的与众不同，有更深一层的体认。

经营理念：

在创新与自我超越的精神下，创见资讯发展出四个环环相扣的经营哲学：品质至上；优质服务；有效经营；全面双赢。

"质量至上"-唯有高质量才能创造价值。自创见成立以来，即自许为一个高质量的公司，从聘雇专业的研发人员开始，创见对每个生产环节做最严格的把关。除了生产高质量的产品外，创见要求全体员工在平日的各项作业与流程，都要建立质量的观念，加以合理化与制度化，并自然而然融入生活中。正因为如此，在1997年创见资讯成为全国第一家通过ISO9001国际品保认证的专业记忆卡制造商，领导品牌的地位因而更加确立。

"优质服务"-创见是一个客户导向的公司，如何满足客户的需求是我们不断精进的目标。在提供高质量的产品与完整解决方案之后，还要迅速响应客户在技术与应用方面的问题，并进一步协助客户降低其营运风险，这便是优质服务的精神所在。在整体计算机信息产业竞争激烈之际，从事硬件制造的公司普遍面临了因标准化而导致利润下降的情形，此时唯有良好的服务才能创造附加价值，也才能在此一产业环境中取得一席之地。

"有效经营"-有效经营是创见经营理念的核心，亦是束崇万先生首创的观念。其意义为：如果企业不能带领员工顺境时不断的开拓新局，当逆境来临时又不能跳脱困境，那么企业的「永续经营」只是一个口号。负责的企业，应该是能够不断创造价值的。如果企业已经不能有效经营，在盈余不断下降、甚至亏损来临之际，守着「永续经营」的口号勉强营运，对员工及社会都是负面的表征，绝不是一个负责的经营之道。

"全面双赢"-企业在产业分工体系中，上游供货商提供生产所需，下游客户购买产品与服务，以及许多处于平行地位的同业。对创见而言，上下游厂商与公司并不只是单纯的供需关系，而是生命共同体的伙伴关系。能够一起成长，共同分享利润才是企业发展之道。而与同业之间也不只是竞争者的关系，为了产业的共同利益与发展，亦应彼此支持，相互扶持，并在良性竞争的条件下，激励公司的进步与茁壮。而对于企业内的所有员工，亦非单纯的劳资关系。期待同仁有所贡献的同时，公司亦应提供良好的工作环境与生活条件，并给予学习发展的机会。总之，创见与厂商、客户、同业以及员工之间，都希望创造彼此双赢的结果，这便是「全面双赢」的涵义。

英文翻译：In the summer of 1988, in his early thirties, Mr. Zhu chongwan started his business career with an engineer. Without the support of big consortia, he realized that if he wants to survive in this highly competitive computer information industry, he must take a different road. After the difficulty and test of the initial stage of the grass-roots creation, we finally achieved steady and rapid growth. Today, creative information has become a multinational enterprise with many foreign subsidiaries and more than 2200 employees worldwide. A large number of R & D funds and manpower have been invested, and a complete product line has been established. The main products are various kinds of memory, digital memory card, USB action disk, portable hard disk product, multimedia product, drawing card and other peripheral products. More than 2000 kinds of products can support all electronic products. A small number of diversified niche markets, together with the successful establishment of a high-quality image of its own brand "Transcend", Chuang Chuang has effectively accumulated more than 5000 loyal customers around the world, and can take into account high profits and high growth, making Chuang Chuang become the only special memory card manufacturer in Taiwan, and ranked among the top three in the world. In order to expand the international market, Mr. Zhu chongwan founded his first overseas subsidiary in Los Angeles in 1990 as a base to expand the American market. After that, chuangshen successively set up subsidiaries in Hamburg (1992), Rotterdam (1996), Tokyo (1997), Hong Kong (2000), Beijing (2000), Shanghai (2001) and other major cities in China, and worked closely with distribution partners around the world to establish a dense marketing network, with more than 100 countries of product marketing. In order to be closer to the consumer, Chuang Chuang has opened 5 stores of Chuang Chuang Chuang products in the whole province, which directly provides consumers with various choices, real-time product consultation and quick return and exchange services. In the future, it will continue to build stores all over the country. The establishment of Chuang Chuang Online shopping website in 2000 further extends the channel structure of Chuang Chuang Chuang, and the brand of transcend is more deeply rooted in people's hearts. The key to the success of creativity is perfect management, and excellent talents are the biggest driving force for creativity to forge ahead. Creativity always regards talents as the most valuable assets of the company, and is willing to provide the best environment for all employees to maximize their potential. In addition to the hardware facilities and welfare policies, creativity pays more attention to the cultivation and growth of talents. Here, everyone has the opportunity to obtain complete education and training, full life-long learning, flexible job rotation and rich overseas experience. The value of growing together with the company has been deeply rooted in the hearts of every creative person and condensed into an irreplaceable "creative culture". Constant innovation and self transcendence are the eternal goal of creativity. Through the following chapters, you will have a complete understanding of the development of creativity, and I believe you can have a deeper understanding of the difference of creativity. Business philosophy: in the spirit of innovation and self transcendence, creative information has developed four interrelated business philosophy: quality first; quality service; effective management; comprehensive win-win. "Quality first" - only high quality can create value. Since its establishment, i.e. as a high-quality company, innovation has made the most strict check on each production link since hiring professional R & D personnel. In addition to the production of high-quality products, creativity requires all employees to establish the concept of quality, rationalize and institutionalize their daily work and processes, and naturally integrate into their lives. Because of this, in 1997, creative information became the first professional memory card manufacturer that passed ISO9001 international quality assurance certification, and its leading brand position was more established. "High quality service" - innovation is a customer-oriented company, how to meet the needs of customers is our goal of continuous improvement. After providing high-quality products and complete solutions, we need to respond to customers' technical and application problems promptly, and further assist customers to reduce their operational risks, which is the spirit of high-quality service. At the time of fierce competition in the overall computer information industry, the companies engaged in hardware manufacturing are generally faced with the situation of profit decline due to standardization. At this time, only good services can create added value, and also can get a place in this industrial environment. "Effective management" - effective management is the core of the innovative management concept, which is also the concept initiated by Mr. Zhu chongwan. Its significance is: if an enterprise can not lead its employees to continuously explore new situations when they are in good conditions, and can not jump out of difficulties when adversity comes, then the "sustainable operation" of an enterprise is just a slogan. Responsible enterprises should be able to create value continuously. If an enterprise has been unable to operate effectively, it will operate reluctantly under the slogan of "sustainable operation" when the surplus is declining or even the loss is coming. It is a negative sign for both the employees and the society, and it is not a responsible way of operation. "Comprehensive win-win" - in the industrial division system, upstream suppliers provide production needs, downstream customers purchase products and services, and many peers in a parallel position. For innovation, upstream and downstream manufacturers and companies are not simply supply and demand relations, but life community partnership. To grow together and share profits together is the way of enterprise development. For the common interests and development of the industry, we should also support each other and encourage the company to progress and thrive under the condition of benign competition. And for all employees in the enterprise, it is not a simple labor relationship. We hope that our colleagues can contribute to our work, and we should also provide a good working environment and living conditions, as well as opportunities for learning and development. In a word, we hope to create win-win results with manufacturers, customers, peers and employees, which is the meaning of "comprehensive win-win".

本文链接： https://www.waitui.com/brand/08ac8dd87.html 联系电话：02161619388