【草晶华是哪个国家的品牌?】
在传统中药饮片市场,一直以来饮片的市场推广模式,更多的是“销售”——这种带有明显“坐商”思维的粗放式产品买卖,鲜有创新营销——这种以打造品牌、提供精细化服务、战略定位明确、目标明确的现代“行商”思维的买卖。特别是在OTC渠道,这种情况表现更甚。
2011年,新型饮片标杆“草晶华破壁草本”面世,凭着产品革命性创新技术和营销创新,打破了传统中药饮片“没有营销”的时代,以年复合增长率高达73.96%,2017年销售3.57亿元,同比增长84.39%的业绩.
英文翻译:In the traditional Chinese medicine slice Market, the marketing mode of slice has always been more "sales" - this kind of extensive product sales with obvious "business sitting" thinking, and few innovative marketing - this kind of modern "business walking" thinking sales with building brand, providing refined services, clear strategic positioning and clear objectives. Especially in OTC channels, this situation is even worse. In 2011, the new standard "grass crystal broken wall herb" appeared, breaking the era of "no marketing" of traditional Chinese herbal pieces with revolutionary product innovation technology and marketing innovation, with a compound annual growth rate of 73.96%, 2017 sales of 357 million yuan, an increase of 84.39% year-on-year
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