【味全Wei-Chuan是哪个国家的品牌?】
味全公司创立于1953年,从最早制造酱油、罐头、味精、牛奶、酸奶、果汁饮料等,到最新研发保健食品,味全优质而多样化的产品早已深入每个家庭,与你我的生活紧密相连,建立起最深厚的情感。而拥有此一丰硕成果的原因,就在于味全从经营团队、生产单位、研究开发、质量管控到营销等各事业部门,皆以创新向前的精神,不断自我超越,创造味全的品牌生命力与品牌资产。
味全大陆事业群于1992年成立于大陆地区,目前旗下为冷藏品事业部、营养品事业部、外食餐饮事业部、面包事业部及酱品事业部。集团力求事业体垂直整合,全心承诺创造健康便利的生活文化,本着“诚信、务实、创新”的经营理念,以“成为食品公司的标杆企业”为愿景,以“研发高品质的产品,提供消费者高满意度的服务”为全体员工的目标,以“种子”自许,为孕育人类更美好的生活而努力。
走过半世纪的味全,味全公司与这块土地共存共荣即将迈向一甲子的味全,将继续陪伴你我,写下一页页鲜明的人生记忆,也要擦亮这块深具意义的金字招牌,深耕台湾、发展大陆,站上世界级的舞台,迈向下一个里程碑。
营养品事业部
味全,来自台湾的“婴幼儿营养专家”。秉持“台湾专业,汇聚信赖”的理念,拥有庞大的生物科技研发团队和实力坚强的学者专家顾问群,共同致力于婴幼儿食品的创新与研发。60多年来,不断向科学养育的前沿迈进,持续创造出骄人的成绩。
2008年味全成立“优生育儿研究中心”,针对中国消费者的营养需求,提供专业且全方位的营养食品,全心致力于中国宝宝及妈妈的科学养护事业。
冷藏品事业部
冷藏品事业部,集研究开发、生产销售于一体,以提供“新鲜、健康、优质”的冷藏食品为己任,始终坚持着品质第一的优良传统,通过强大专业背景的研发团队,不断更新的生产技术和严格的质量保证体系,逐步发展成为冷藏食品行业的领导品牌。
藉由集团公司协助,于2001年在杭州建厂,成立杭州味全食品有限公司。
面包事业部
面包事业部,由味全BVI与日本PASCO敷岛面包株式会社、ITC日本伊藤忠商社共同创立的台日合资公司共同创立的台日合资公司,于2008年9月成立,中日携手打造中国面包的专业品牌。以味全在中国长年的成功营销经验,加上日本Pasco(敷岛)的先进面包工艺,提供制程上与产品开发的独家专利技术—特别是在日本市场占有率第一的「超熟」专利技数,伊藤忠则提供全球原材料采购优势,三强联合,面包事业部将成为东南亚最大的面包生产商。
外食餐饮事业部
2008年味全进军大陆外食餐饮市场,成立外食餐饮事业部。以固体饮料&点心、冷藏饮品&乳品、果浆、果汁等为主要经营品项,并先后通过QS、HACCP、ISO9001、ISO22000、清真等认证,严格的品质管控体系为产品奠定了坚实的基础。
现已生产销售果饮、茶饮、咖啡可可、乳品、冰品、点心、咖啡豆七大核心品类五十多种固体饮料,同时销售味全鲜奶、乳酸菌、优酪乳、100%果汁、果汁饮料浓浆、果葡糖浆等冷藏、常温饮料。
酱品事业部
2010年4月6日,味全公司与日本KENKO株式会社合资成立顶可食品有限公司(即酱品事业部),事业部拥有杭州与东莞两家生产基地,其中杭州工厂坐落于国家级开发区——杭州经济技术开发区,于2012年4月正式投产,占地面积2.4万平方米,月产能2500吨;东莞工厂坐落于东莞塘厦镇林村新太阳工业城,于2005年8月成立,占地面积9千平方米,月产能200吨。
酱品事业部主要从事沙拉酱、有料沙拉、调味酱、调味汁及蛋制品等产品的研发、生产与销售。目前设有上海、杭州、东莞、广州、北京、香港等营业所,服务于华东、华南、华北及香港地区。
销售对象包括大型连锁烘焙、便利店、快餐、中西日式餐厅及各区经销/批发等渠道。
英文翻译:Weiquan company was founded in 1953. From the earliest manufacturing of soy sauce, canned food, monosodium glutamate, milk, yoghurt, juice drinks, etc. to the latest research and development of health food, Weiquan's high-quality and diversified products have already penetrated into every family, closely connected with your and my life, and established the deepest feelings. The reason for this fruitful achievement lies in that all departments of Weiquan, from business team, production unit, research and development, quality control to marketing, are constantly striving for self transcendence in the spirit of innovation to create Weiquan's brand vitality and brand assets. Weiquan mainland business group was established in 1992 in mainland China. At present, it is subordinate to cold collection business department, nutrition business department, foreign food and beverage business department, bread business department and sauce business department. The Group strives for vertical integration of business bodies, wholeheartedly promises to create a healthy and convenient life culture, adheres to the business philosophy of "integrity, pragmatism and innovation", takes "becoming a benchmark enterprise of food companies" as the vision, takes "developing high-quality products and providing high satisfaction services to consumers" as the goal of all employees, and "seeds" as self-approval, so as to foster a better life for mankind And efforts. After half a century's development, Weiquan company and this land will co-exist and co prosper, and will soon March to the top of the world. We will continue to accompany you and me, write down a page of vivid life memories, polish this meaningful golden signboard, dig deep into Taiwan, develop the mainland, stand on the world-class stage, and March to the next milestone. The nutrition business department is Weiquan, a "infant nutrition expert" from Taiwan. Adhering to the concept of "Taiwan's professional, gathering trust", we have a huge Biotechnology R & D team and a strong group of scholars and experts consultants, who are committed to the innovation and R & D of infant food. Over the past 60 years, we have been constantly moving forward to the forefront of scientific education and continuously creating remarkable achievements. In 2008, Weiquan established the "research center of excellent parenting" to provide professional and all-round nutritious food to meet the nutritional needs of Chinese consumers and devote itself to the scientific maintenance of Chinese babies and mothers. The cold collection business department, integrating research and development, production and sales, takes the provision of "fresh, healthy and high-quality" refrigerated food as its own responsibility, always adheres to the fine tradition of quality first, and gradually develops into a leading brand in the refrigerated food industry through a strong professional background research and development team, constantly updated production technology and strict quality assurance system. With the help of the group company, Hangzhou Weiquan Food Co., Ltd. was established in 2001. Bread business department bread business department is a Taiwan Japan joint venture company jointly founded by Weiquan BVI, Pasco TOJIMA bread Co., Ltd. and ITC Itochu Co., Ltd. in Japan. It was founded in September 2008, and China and Japan worked together to create a professional brand of Chinese bread. With years of successful marketing experience of Weiquan in China and advanced bread technology of Pasco in Japan, we provide exclusive patented technology for process and product development - especially the number of "super mature" patents with the first market share in Japan. Itochu provides the global raw material procurement advantage. The top three companies will become the largest bread producer in Southeast Asia. In 2008, Weiquan entered the mainland foreign food and beverage market and established the foreign food and beverage business department. With solid drinks & snacks, refrigerated drinks & dairy products, fruit juice, etc. as the main business items, and has passed QS, HACCP, ISO9001, ISO22000, halal and other certification, strict quality control system has laid a solid foundation for the products. At present, it has produced and sold more than 50 kinds of solid drinks in seven core categories of fruit drinks, tea drinks, coffee cocoa, dairy products, ice products, snacks and coffee beans, as well as refrigerated and normal temperature drinks such as flavored fresh milk, Lactobacillus, yoghurt, 100% juice, concentrated juice drinks and fructose syrup. On April 6, 2010, the sauce products business department established DingKe Food Co., Ltd. (sauce products business department) jointly with Japanese Kenko Co., Ltd. the business department has two production bases in Hangzhou and Dongguan, among which Hangzhou factory is located in Hangzhou Economic and Technological Development Zone, a National Development Zone, which was officially put into production in April 2012, covering an area of 24000 square meters and a monthly production capacity of 2500 tons; Dongguan Engineering Co., Ltd The factory is located in the new sun industrial city, lincun, Tangxia Town, Dongguan. It was established in August 2005. It covers an area of 9000 square meters and has a monthly production capacity of 200 tons. The sauce product business department is mainly engaged in the research and development, production and sales of salad sauce, seasoned salad, sauce, sauce and egg products. At present, it has offices in Shanghai, Hangzhou, Dongguan, Guangzhou, Beijing, Hong Kong, etc., serving East China, South China, North China and Hong Kong. The sales target includes large chain baking, convenience stores, fast food, Chinese and western Japanese restaurants and distribution / wholesale channels in various regions.
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