【酷我是哪个国家的品牌?】
湖北酷我乳业股份有限公司以专业的视角通过十多年在儿童领域的专注,并随着“酷我”品牌知名度的不断提升,汇聚了一大批高学历具有丰富实践经验的高素质人才,为“酷我”平台的发展壮大贡献才华,90%以上的“酷我”管理类员工和营销类员工具有本科以上学历。公司以国际标准的要求建立了严谨的质量管理体系,投巨资引进并建造了专业自动化生产设备;公司生产与办公环境的高标准要求,为 酷我 品牌的品质提供了有力保障,现生产规模年产值可达30亿元。
公司注重产品优化与品牌建设,“酷我”在系列产品包装、产品外观和满足消费需求上不断推陈出新,追求个性。尤其是通过创新打造了一款国内具有划时代意义的儿童产品,解决了儿童饮用时的安全性与恋母情结。公司通过传统媒体与新媒体的有机结合;线上与线下的产品体验;卖场的形象展示与合作,实施立体品牌建设模式。
随着企业管理的逐步深入,公司实现了科学性、严谨性、服务性的智能化管理。
英文翻译:Hubei KuWo Dairy Co., Ltd. has focused on the field of children for more than ten years from a professional perspective, and with the continuous improvement of KuWo brand popularity, a large number of high-quality talents with high education and rich practical experience have gathered, making great contributions to the development of KuWo platform. More than 90% of KuWo management and marketing employees have bachelor degree or above Education. The company has established a rigorous quality management system in accordance with the requirements of international standards, invested heavily in the introduction and construction of professional automatic production equipment; the high standard requirements of the company's production and office environment provide a strong guarantee for the quality of KuWo brand, and the annual output value of the production scale can reach 3 billion yuan. The company pays attention to product optimization and brand building, "KuWo" keeps innovating and pursuing individuality in product packaging, product appearance and consumer demand. In particular, we have created a child product with epoch-making significance in China through innovation, which solves the safety and Oedipus complex of children when drinking. Through the organic combination of traditional media and new media, online and offline product experience, image display and cooperation of the store, the company implements the three-dimensional brand building mode. With the gradual deepening of enterprise management, the company has realized scientific, rigorous and service-oriented intelligent management.
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