【蘑菇街Mogujie是哪个国家的品牌？】

蘑菇街是专注于女性时尚消费的电子商务网站，为女性用户提供衣服、鞋子、箱包、配饰和美妆等领域适合年轻女性的商品。蘑菇街APP也成为时尚女性必备APP，蘑菇街APP有7000万安装量，日均单用户的浏览行为数达90。2011年2月14日蘑菇街上线，截至2014年6月，经过三年半的时间内，蘑菇街不断提升用户体验，已经拥有了超过8000万的注册用户，每天为近700万的女性消费者提供购物决策建议，为时尚潮女找到美丽的自己。

蘑菇街大事记

2011.02.14蘑菇街网站于情人节华丽上线，我们梦想是：为所有女性消费者提供更多更好的购物决策。

2011.07.08蘑菇街分别推出移动端iPhone版本和Android版本，在移动端获得大量好评。

2011年底蘑菇街得到投资界的肯定，在当年即获得了贝塔斯曼、肇信资本、启明创投的两轮逾千万美元投资。同时也得到了行业的肯定，获得了2011中国帮互联网创新年会“最佳创业公司”，2011-2012年中国电子商务协会颁发的最佳网购导航服务商等嘉奖。

2012.02蘑菇街在一年时间内，注册用户达到600万，日均活跃人数超过160万，日均PV在7000万以上，并保持高速增长。

2012.04蘑菇街发布ipad版本，在生活类排行榜中位居第一，接着我们发布了WinPhone版本，自此主流智能手机系统全部覆盖。

2012.10蘑菇街完成B轮融资，IDG资本领投，启明创投与贝塔斯曼投资等投资机构跟投，总估值超过2亿美金。

2012年底蘑菇街产品丰富度不断提升，美妆频道上线，从产品选购到美妆指导，达人点评，为姑娘提供更专业客观的建议。

2013.08蘑菇街海外代购平台上线，为用户提供海外选款的服务内容，第一站是韩国代购

2013.10蘑菇街在线交易体系完成，优店、优品在PC端与APP全面上线，蘑菇街整体业务升级。

2014.06成立专业的买手团队，为用户提供更时尚更专业的购物决策建议。

截至2014.08蘑菇街平台已经汇集了8000万用户，每天有超过700万用户在蘑菇街活跃，蘑菇街的APP的安装量也达到7000万，成为女性用户首选的APP！我们正在做让千万女生疯狂的事情，等你来让一切变得更精彩！

2015.01广州办事处成立

2016年1月11日蘑菇街宣布正式合并美丽说，成为年度首个互联网行业的合并事件。整个交易将以完全换股的方式完成，蘑菇街和美丽说按2:1对价，腾讯作为美丽说现有股东，将对合并后的新公司追加投资，由此将产生一个估值近30亿美元的新公司。

双方合并之后，蘑菇街与美丽说两大品牌将保持独立运作，原有的管理层和组织架构也将基本保持不变。美丽说旗下的HIGO跨境电商平台不参与此次合并，双方合并后的海淘业务或将主要落到蘑菇街曾经投的淘世界身上。

英文翻译：Mushroom street is an e-commerce website focusing on women's fashion consumption, providing women users with goods suitable for young women in the fields of clothes, shoes, bags, accessories and cosmetics. Mushroom Street app has also become a necessary app for fashion women. There are 70 million mushroom Street apps installed, and the daily average number of browsing behaviors of a single user is 90. On February 14, 2011, mushroom Street went online. As of June 2014, after three and a half years, mushroom street has continuously improved the user experience, and has more than 80 million registered users. Every day, it provides nearly 7 million female consumers with shopping decision-making suggestions, and finds Meili's own for fashion women. On February 14, 2011, the website of mushroom street was launched on Valentine's day. Our dream is to provide more and better shopping decisions for all female consumers. On July 8, 2011, mushroom Street launched the mobile iPhone version and Android version respectively, which won a lot of praise on the mobile side. At the end of 2011, mushroom street was recognized by the investment community. In that year, it obtained two rounds of investment of more than ten million US dollars from Bertelsmann, Zhaoxin capital and Qiming venture capital. At the same time, it has also been recognized by the industry, and won the "best start-up company" of 2011 China Internet innovation annual conference, and the best online shopping navigation service provider and other awards from 2011-2012 China E-Commerce Association. In February 2012, in a one-year period, the number of registered users of mushroom Street reached 6 million, the number of daily active people exceeded 1.6 million, and the daily average PV was over 70 million, and maintained a rapid growth. In April 2012, mushroom Street released the iPad version, ranking first in the list of life categories, and then we released the winphone version, since then, the mainstream smart phone system has been fully covered. On October 2012, mushroom Street completed round B financing, led by IDG capital, followed by investment institutions such as Qiming venture capital and Bertelsmann investment, with a total valuation of more than $200 million. At the end of 2012, the product richness of mushroom Street continued to improve, and the beauty channel was launched, from product purchase to beauty guidance, to reach people's comments, to provide more professional and objective advice for girls. On August 2013, the overseas shopping platform of mushroom street was launched to provide users with overseas payment selection services. The first stop was the completion of the online trading system of mushroom street in October 2013, where Youdian and Youpin were fully launched on the PC end and app, and the overall business of mushroom street was upgraded. In June 2014, a professional buyer team was established to provide users with more fashionable and professional shopping decision-making suggestions. As of August 2014, the mushroom street platform has gathered 80 million users, more than 7 million users are active in mushroom street every day, and the installed amount of APP in mushroom street has also reached 70 million, becoming the preferred app for female users! We are doing things that make millions of girls crazy, waiting for you to make everything more wonderful! 2015.01 Guangzhou office was established on January 11, 2016, mushroom Street announced the official merger of Meili, becoming the first merger event of the Internet industry in the year. The whole transaction will be completed in the form of a complete share exchange. For the consideration of 2:1, mogujie and Meili, Tencent, as Meili's existing shareholder, will make additional investment in the new company after the merger, resulting in a new company with a valuation of nearly $3 billion. After the merger of the two sides, mushroom street and Meili said that the two brands will remain independent operation, and the original management and organizational structure will remain basically the same. Meili said that its higo cross-border e-commerce platform will not participate in the merger, and the combined overseas business of the two sides will mainly fall to the taoworld that mushroom street once invested in.

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