【天沽是哪个国家的品牌？】

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“先有大直沽，后有天津卫”，天津海河东岸，有一片古老的土地——大直沽，这个名字深深根植在天津人心中，与天津卫三件宝相得益彰的是，大直沽也有三宗宝——古庙、烧酒、台子高。说到烧酒，不得不提起这个记载着天津酒业发展的百年老字号——天津市直沽酿酒厂。

天津市直沽酿酒厂地处天津市河东区大直沽前街，据有关史料记载，是在距今一百多年历史的“义聚永”号等多家烧锅的基础上发展起来的。最初创办人是姚琴舫，他在年轻时给钱号走街，和当时的盐商富贾多有交际，由于他头脑灵活，潜心经营，积累了一些资金，聘请来做酒的师傅，后与刘鑫共同出资在大直沽开设了义聚永烧锅。义聚永是当时名望较大的烧锅之一，八国联军火烧大直沽后，约在1901年义聚永原址（今天津市河东区大直沽六号路南头海河边）被比利时帝国强圈为租界地，迫不得已将烧锅迁至大直沽前街（现今天津市直沽酿酒厂处）。

大直沽这个地方虽然不大，可是个出好酒的地方，经过许多年月，直到现在，已成为远近闻名的优质酒特产区了。1931年出版发行的《天津志略》称：“天津酒业尚称发达，大直沽一带，尤为最富之区”。旧时大直沽真可谓是遍地酒花香，满天醉味浓，离大直沽周围一二里远的地方，就可以闻到使人陶醉的芬芳气息，而不必“借问酒家何处有”了。

1920年以后，大直沽地区烧锅达几十家，当时义聚永经理刘香久（创始人之一刘鑫之子，又名刘桂森）是个头脑清新而有经营策略的人，为了竞争图存，他以扩充新品种，增产再制酒为创优创利的手段，以高粱烧酒为胚，另加辅料再制，酿制出玫瑰露、五加皮、状元红等新品种，形成了独特的产品系列，这三种酒问世后，在市场上一炮打响，不仅在市内常见于公馆宅门和各大饭庄的餐桌上，且远销到美国、加拿大以及英、法、德等国家。

天津市直沽酿酒厂之所以能存在百年不衰，主要是产品独具风格，并且始终重视质量。在酿酒的原料上选用上等红高粱，酿造工艺更是严格而考究，在博采了当年“义聚永”等众家烧锅之长的基础上，将传统生产工艺与现代科学技术相结合，经多道工序发酵酿制而成，酒酿出后还要在适宜的环境条件下密封储存1年以上，隔年陈酿使得酒味越加清醇饱满，回味绵长。最后由评酒师勾调、品评，并经先进的仪器检测合格后方可上市。为了满足市场需求，我们在以“天沽牌”直沽干酒为主导产品的基础上，先后开发出了不同香型，高、中、低档次，高、低酒度相结合的系列白酒。近年，我们又针对现代人求新求特的心理和礼品馈赠的需求，借助老字号、大品牌的影响力，根据客户对产品包装、酒质等要求，定制婚庆酒、喜寿酒、司庆酒等独具风格的个性化产品，引领了酒类市场新潮流。目前，天津市直沽酿酒厂产品品种已由最初的几个发展到现在的几十个，年产销量由过去的二、三百吨增长至目前的一万多吨，2010年被国家商务部认定为中华老字号。其产品“聚永牌”、“天沽牌”白酒享誉海内外，连续被政府有关部门评为“天津市名牌产品”和“天津市著名商标”及“老百姓喜爱的天津食品”，不仅在市场上畅销不衰，更是在广大消费者中享有“大众茅台”的美誉。近年来，天津市直沽酿酒厂被市政府授予“天津市食品工业百强企业称号”，又连续上榜天津最具影响力品牌企业，这些都与当年大直沽酒在百姓心中的良好印象密不可分。在天津建卫600周年之际，为了弘扬天津酒文化，为母亲城600岁华诞献礼，城市快报利用天津建城600年专版以“人马过直沽，酒闻十里香”为题，对我企业的历史和发展进行了系列报道，借助这个平台，我们与天津日报社联合开展了“寻找爱津人，请来讲故事”活动，通过与广大读者的互动，掀起了市民热爱家乡、建设家乡的情怀，我们以“在商言善”回馈社会，不仅增强了企业的知名度和美誉度，更收到了良好的社会效益。

英文翻译："There is Dazhigu first, then Tianjin Wei". On the East Bank of the Haihe River in Tianjin, there is an ancient land - Dazhigu. The name is deeply rooted in the hearts of Tianjin people. It is well matched with the three treasures of Tianjin Wei. Dazhigu also has three treasures - ancient temple, Shaojiu and taizigao. When it comes to cooking wine, I have to mention this century old brand, Tianjin Zhigu distillery, which records the development of Tianjin wine industry. Tianjin Zhigu distillery is located in Dazhigu front street, Hedong District, Tianjin. According to relevant historical records, it was developed on the basis of "yijuyong" and other cooking pots with a history of more than 100 years. At first, Yao Qinfang was the founder. When he was young, he walked the streets for Qian Hao, and he had social relations with fujiado, the salt merchant at that time. Because of his flexible mind and dedication to management, he accumulated some funds, hired a master to make wine, and then jointly funded with Liu Xin to open yijuyong cooking pot in Dazhigu. Yijuyong was one of the most famous casseroles at that time. After the fire of Dazhigu by the eight nation allied forces, the original site of yijuyong (the south head sea riverside of No. six road, Dazhigu, Hedong District, Tianjin today) was strongly circled as a concession by the Belgian empire in 1901, so it was forced to move the casserole to Dazhigu Front Street (now Tianjin Zhigu brewery). Although Dazhigu is not a big place, it is a good place to produce good wine. After many years, it has become a famous specialty area of high-quality wine. "Tianjin wine industry is still well-developed, especially in Dazhigu area," said Tianjin chronicle published in 1931. In the old days, Dazhigu was full of wine and flowers. It was drunk all over the sky. A mile or two away from Dazhigu, you could smell the intoxicating fragrance without "asking where the restaurant is". After 1920, there were dozens of cookers in Dazhigu area. Liu Xiangjiu, the manager of yijuyong (the son of Liu Xin, also known as Liu Guisen), was a man with fresh mind and business strategy. In order to survive in the competition, he took the expansion of new varieties, production and reproduction of wine as the means of creating excellence and profits, and took sorghum Shaojiu as the embryo, and added with auxiliary materials to produce rose dew, Wujiapi and Zhuangyuan Red and other new varieties have formed a unique product series. After these three kinds of wines came out, they made a great impact on the market. They are not only common in the city, but also sold to the United States, Canada, Britain, France, Germany and other countries. The reason why Tianjin Zhigu brewery has been in existence for a hundred years is that its products have unique style and always attach importance to quality. Superior red sorghum is selected as the raw material of wine making, and the brewing process is more strict and refined. Based on the advantages of many cookers such as "yijuyong", the traditional production process is combined with modern science and technology, which is brewed through multiple processes of fermentation. After brewing, the wine should be stored in a sealed manner under appropriate environmental conditions for more than one year, and the next year's aging makes the wine taste more pure and full Full, long aftertaste. In the end, the wine reviewer will check and evaluate the wine, and the wine can be listed only after passing the advanced instrument test. In order to meet the market demand, we have developed a series of liquors with different flavors, high, medium and low grades, high and low alcohol degrees, based on the leading products of "Tiangu brand" Zhigu dry liquor. In recent years, in response to the modern people's psychology of seeking novelty and special gifts, with the help of the influence of old brands and big brands, and according to the customers' requirements for product packaging and liquor quality, we have customized personalized products with unique styles such as wedding wine, happy life wine and Siqing wine, leading the new trend of liquor market. At present, the product varieties of Tianjin Zhigu brewery have developed from the first few to the present dozens. The annual sales volume has increased from the past two or three hundred tons to more than 10000 tons. In 2010, it was recognized as the time-honored brand of China by the Ministry of Commerce. Its products "Juyong brand" and "Tiangu brand" liquor are well-known at home and abroad. It has been awarded as "Tianjin famous brand product" and "Tianjin famous brand" and "Tianjin Food loved by the people" by the relevant government departments. It not only sells well in the market, but also enjoys the reputation of "popular Moutai" among consumers. In recent years, Tianjin Zhigu distillery has been awarded the title of "top 100 enterprises in Tianjin food industry" by the municipal government, and has been listed as the most influential brand enterprise in Tianjin, which is closely related to the good impression of Dazhigu liquor in the hearts of the people. On the 600th anniversary of Tianjin's founding of the people's Republic of China, in order to promote Tianjin's wine culture and present the 600 year old birthday of the mother city, the city express made a series of reports on the history and development of our enterprise with the title of "people and horses go through direct selling and wine smell ten li fragrance" in the 600 year special edition of Tianjin's founding of the people's Republic of China. With the help of this platform, we jointly carried out the activity of "looking for Tianjin people, please tell a story" with Tianjin daily Through the interaction with the readers, we have aroused the feelings of the citizens who love their hometown and build it. We give back to the society with "being good in business", which not only enhances the popularity and reputation of the enterprise, but also receives good social benefits.

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