【迪芬娜Divona是哪个国家的品牌?】
迪芬娜内衣(深圳)有限公司隶属香港迪芬娜集团,系专业从事内衣、家居服、保暖衣、时尚袜类、饰品、T恤、生活用品类等产品的设计、生产、营销的大型服饰集团公司。大陆总部设在中国的时尚前沿城市——深圳。
迪芬娜集团秉承“诚信为本,合作共赢”的企业精神及营销理念,形成了专业的营销团队。其较为特色鲜明的迪芬娜内衣生活馆模式:以统一的形象、统一的风格融合了多品类的产品,使产品线更丰富,把自然休闲的概念成功地植入市场营运中,在内衣界传统模式的专卖店和商场专柜中独树一帜;并在大陆市场获得很好的效果,集团在大陆各大城市都开设有商场专柜和专卖店及迪芬娜内衣生活馆终端;目前已在大陆市场开设了1千多家专卖店和商场专柜及迪芬娜内衣居生活馆。
品牌定位:女人关爱自己倡导者!品牌核心价值:女人,更爱自己
品牌主张:女人爱家,多一点品牌风格:自信的、自爱的
目标消费群:年龄22—45岁,追求品位、热爱生活的女性!
英文翻译:Diefena underwear (Shenzhen) Co., Ltd. is subordinate to Hong Kong diefena group. It is a large-scale clothing group company specializing in the design, production and marketing of underwear, home clothes, warm clothes, fashion socks, accessories, T-Shirts, daily necessities and other products. The mainland is headquartered in Shenzhen, a leading fashion city in China. Difenna group adheres to the enterprise spirit and marketing concept of "integrity-based, win-win cooperation", and has formed a professional marketing team. Its more distinctive model of difenna underwear life center: with a unified image and a unified style, it integrates a variety of products, enriches the product line, and successfully integrates the concept of natural leisure into the market operation, making it unique in the specialty stores and shopping malls of the traditional model of underwear industry; it has achieved good results in the mainland market, and the group has opened in major cities in the mainland There are store counters and specialty stores as well as the terminal of difenna underwear living hall. At present, more than 1000 specialty stores and store counters and difenna underwear living hall have been opened in the mainland market. Brand positioning: women care for their advocates! Brand core value: women, more love their own brand proposition: women love home, more brand style: confident, self love target consumer group: 22-45 years old, women who pursue taste and love life!
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