【清谷田园是哪个国家的品牌?】
海升集团旗下果蔬饮品品牌,主要从事浓缩果汁及浓缩果汁相关产品的生产和销售的大型现代农业集团
海升集团成立于1996年;2005年,“中国海升果汁控股有限公司”以红筹形式在香港联交所主板正式挂牌上市,股票代码0359,同时也是陕西较早在香港主板市场上市的企业; 2012年起,集团确立打造中国果蔬领域品牌战略,专注于全产业链融合的发展模式,业务涉及果蔬育苗、现代化种植、果品仓储物流、生鲜销售、果蔬多元化产品精深加工、现代农业观光旅游等,已经成功蜕变为一家品牌化运营的大型现代农业集团。
海升集团的加工业务板块,从1996年开始进入浓缩苹果汁生产行业,是浓缩果汁生产企业及出口商,在全国苹果主产区六个省份战略性布局10家工厂,年水果加工能力280万吨左右,生产包括浓缩苹果汁、梨汁、红薯汁、草莓汁等系列浓缩汁产品、香精、果胶等精深加工产品、自有品牌果汁饮料和果酒等终端消费产品,销售网络遍布全球三十多个国家,与国内外饮料食品行业巨头建立了稳定的战略合作关系,产品质量获得了国内外客户的高度认可。
海升集团农业业务板块专注于整合全球品种资源、苗木资源、种植技术、提升改造国内传统产业模式,实现规模化种植、集约化经营,通过近几年的发展,实现了苹果、柑橘、莓类、胡萝卜、梨、樱桃、猕猴桃等品类的种植布局。在全国建立近40个果蔬种植基地,总种植面积四万余亩,力求打造单品类扩规模,多品类全产业链的多维度发展模式。
与此同时,海升集团结合自身优势和特点发展观光旅游业。依托当地种植形态开展特色观光和旅游餐饮,多区片打造特色主题公园。贸易流通方面,集团大力发展果蔬鲜销及消费饮品业务,创建“清谷田园”、“edenview”、“米奇拉”、“自然主义”、“吮指甜心”、“妈妈的故事”、“C果语”、“Chorle”等果蔬和饮品品牌,提升产品附加值。集团已在全国范围内建立了八大销售区域,涵盖西北、西南、华北、华南、华中、华东等地,并将积极拓展大型商超、连锁、电子商务等渠道,建立产品渠道优势,将海升产品品牌打造为中国果蔬品牌。
英文翻译:Haisheng group, a large-scale modern agricultural group which is mainly engaged in the production and sales of concentrated fruit juice and concentrated fruit juice related products, was established in 1996. In 2005, "China Haisheng fruit juice Holding Co., Ltd." was officially listed on the main board of Hong Kong Stock Exchange in the form of red chips, with the stock code of 0359. It is also the first time that Shaanxi listed on the main board of Hong Kong stock exchange Since 2012, the group has established a brand strategy in the field of fruits and vegetables in China, focusing on the development mode of integration of the whole industrial chain. Its business involves fruit and vegetable seedling cultivation, modern planting, fruit storage and logistics, fresh sales, deep processing of diversified products of fruits and vegetables, modern agricultural sightseeing tourism, etc., and has successfully transformed into a large-scale modern agricultural group with brand operation. Haisheng group's processing business plate has entered apple juice concentrate industry since 1996. It is apple juice concentrate manufacturer and exporter. It has 10 factories in six provinces of the main apple producing area, and annual fruit processing capacity is about 2 million 800 thousand tons. The production includes concentrated juice, pear juice, sweet potato juice, strawberry juice and other concentrated juice products, flavors, pectin and other intensive products. Industrial products, private brand fruit juice drinks, fruit wine and other end consumer products, with sales network in more than 30 countries around the world, have established a stable strategic cooperation relationship with domestic and foreign beverage and food industry giants, and the product quality has been highly recognized by domestic and foreign customers. Haisheng group's agricultural business sector focuses on the integration of global variety resources, nursery stock resources, planting technology, upgrading and transformation of domestic traditional industry mode, realizing large-scale planting and intensive management. Through the development in recent years, it has realized the planting layout of apple, orange, berry, carrot, pear, cherry, kiwi fruit and other categories. Nearly 40 fruit and vegetable planting bases have been established nationwide with a total planting area of more than 40000 mu, striving to build a multi-dimensional development model of single category expansion and multi category whole industrial chain. At the same time, Haisheng group combines its own advantages and characteristics to develop tourism. Relying on the local planting pattern, we will carry out characteristic sightseeing and tourism catering, and create characteristic theme parks in multiple areas. In terms of trade and circulation, the Group vigorously develops the fresh sale of fruits and vegetables and consumer beverage business, creates fruit and vegetable and beverage brands such as "Qinggu garden", "edenview", "Michaela", "naturalism", "finger sucking sweetheart", "mother's story", "C fruit language", "chorle", and improves the added value of products. The group has established eight sales areas nationwide, covering northwest, southwest, North China, South China, central China, East China, etc., and will actively expand channels of large-scale supermarkets, chain stores, e-commerce, etc., establish product channel advantages, and build Haisheng product brand into China's fruit and vegetable brand.
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