【东百是哪个国家的品牌？】

福建东百集团前身是福州东街口百货大楼，创建于1957年9月，1993年10月经中国证券监督管理委员会批准，公司向社会公开发行股票并在上海证券交易所挂牌上市（股票代码：600693）。1997年7月，经省政府批准，公司正式组建集团。2001年12月公司控股股东福州市财政局将所持有的29%国家股分别转让给深圳两家民营企业，公司股东结构发生了重大变化，国家股的退出给企业带来了新的发展机遇。自此，东百集团进入了改革发展阶段。

福州东百东街店 经营楼层从负一楼至10楼，经营面积5万元平方米，是东百集团的主力门店。以经营流行时尚品牌为主，珠宝首饰、男女服装、女鞋等门类是主力经营品类，拥有强势的市场地位。

福州东百元洪购物广场，经营面积10万平米，是流行性综合购物中心，百货主力店为主，辅以餐饮、休闲、娱乐业态；

厦门东百购物中心，位于厦门思明区明发商业中心，经营面积2万平米，定位为时尚流行百货。

东百集团拥有的两家百货店——福州东方百货东街店、福州东方百货群升店，其中东方百货群升店引进了GUCCI、BURBERRY等独有的国际品牌，目标客群以有较高消费能力、追求品牌消费的成功、时尚人士为主。

福建东百集团战略发展方向是以新设、联合、兼并、重组等多种方式进行百货连锁扩张，努力树立“东百”区域性综合百货品牌和“东方”精品百货品牌；立足福州，辐射整个海峡西岸经济区乃至周边省区。

英文翻译：Fujian Dongbai group, formerly known as Fuzhou Dongjiekou department store, was founded in September 1957. Approved by China Securities Regulatory Commission in October 1993, the company issued shares to the public and listed on Shanghai Stock Exchange (Stock Code: 600693). In July 1997, with the approval of the provincial government, the company formally formed a group. In December 2001, Fuzhou Municipal Finance Bureau, the controlling shareholder of the company, transferred 29% of the state-owned shares to two private enterprises in Shenzhen. The shareholder structure of the company changed greatly, and the withdrawal of state-owned shares brought new development opportunities to the enterprises. Since then, Dongbai group has entered the stage of reform and development. The business floor of Fuzhou Dongbai East Street store is from the first floor to the 10th floor, with a business area of 50000 square meters. It is the main store of Dongbai group. The main business category is jewelry, men's and women's clothing, women's shoes and other categories, with a strong market position. Fuzhou dongbaiyuanhong shopping plaza, with a business area of 100000 square meters, is a popular comprehensive shopping center, with main department stores supplemented by catering, leisure and entertainment formats; Xiamen Dongbai shopping center, located in Mingfa commercial center, Siming District, Xiamen, with a business area of 20000 square meters, is positioned as a fashionable department store. Two department stores owned by Dongbai group - Fuzhou Oriental Department store east street and Fuzhou Oriental Department Store Qunsheng. Among them, Oriental Department Store Qunsheng has introduced unique international brands such as Gucci and Burberry. The target customers are mainly those who have high consumption ability, pursue the success of brand consumption and are fashionable. The strategic development direction of Fujian Dongbai group is to expand the department store chain by means of new establishment, combination, merger and reorganization, and strive to establish the "Dongbai" regional comprehensive department store brand and the "Oriental" boutique department store brand; based on Fuzhou, it radiates the whole economic zone on the West Coast of the Straits and even the surrounding provinces.

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